<p style="text-align: justify;">In a short time, Asus has managed to become a well know brand in the smartphone world. Last year it launched its ZenFone series with three models which received a positive response and updated it this year with the ZenFone 2 series which includes three models with a variety of variants. All of them have been as impressive as the last range but the new series is actually quite confusing as all of them come with the same name, but different model number and different features. This is confusing for consumers but somehow this strategy of launching many variants seems to work.</p><p style="text-align: justify;"><img alt="" src="http://bw-image.s3.amazonaws.com/zenfone-selfie (2).jpg" style="width: 1000px; height: 664px;"></p><p style="text-align: justify;">Asus is not stopping here, the company has an upcoming ‘Zen Festival’ where it plans to launch more variants of the ZenFone, one of which will be ZenFone Selfie. As the name suggests, the smartphone is selfie centric and will feature a front as well as a rear 13MP camera with a dual-LED flash. It will come with a 5.5-inch full HD display, a 3000mAh battery and will come in two variants; 2GB RAM with 16GB internal storage and 3GB RAM with 32GB internal storage. This is also one of the few ZenFones that will not be running on an Intel processor but a Snapdragon 615 octa-core processor. The design of the ZenFone Selfie is exactly like the ZenFone 2 with the volume rocker keys sitting at the back right under the camera lens and the power button sitting on the top edge. Asus said that it will come in three colours namely, Pure White, Chic Pink, Aqua Blue.</p><p style="text-align: justify;"><img alt="" src="http://bw-image.s3.amazonaws.com/zenfone-selfie (3).jpg" style="width: 1000px; height: 654px;"></p><p style="text-align: justify;">The smartphone runs on Android 5.0 Lollipop with Asus’ Zen UI on top. The UI is colourful and provides a number of personalization features. Sadly it comes with a lot of bloatware, something which hampers the software experience of almost all the ZenFones the company has launched. However, the 3GB RAM version works great. The performance is smooth and it also managed to handle multitasking very well. The main highlight though is the camera experience, both of which work pretty well. The focusing is fast and colour tones come out well even when you are using the flash. The rear camera has an f/2 aperture and an f/2.2 for the front which helps in achieving good, if not the best results, in low light. The camera app also has a variety of features to enhance your photography especially the manual mode which gives you a DSLR like controls to fine tune your exposure controls (shutter speeds, white balance, ISO, and exposure value) just like the one in the ZenFone 2.</p><p style="text-align: justify;"><img alt="" src="http://bw-image.s3.amazonaws.com/zenfone-selfie (4).jpg" style="width: 1000px; height: 610px;"></p><p style="text-align: justify;">The ZenFone Selfie is a great smartphone if you want snappy performance along with good camera experience especially for selfie lovers. The smartphone will be officially announced on the 6<sup>th</sup> of August and if Asus does put a good price tag on it, just like it has with all of its smartphones, then the ZenFone Selfie could be a hot seller.</p>
