<p>Intel has been digitising India for two decades, and has much to contribute to the country’s Digital Programme. <em><strong>Sandeep Aurora,</strong></em> director of Marketing and Market Development at Intel South Asia, talks to <em><strong>Hita Gupta</strong></em> about the California-based chip maker’s plans for India and its big marketing strategies for digital and social media<br><br><strong>How do you plan to position Intel’s products in the Indian market? </strong><br>Intel Inside has over the years built a brand value for computing devices that assure high performance, trust and quality. Our vision is simple and direct. If it computes, it does its best with Intel. Our processors are inside a wide range of devices: servers, PCs, tablets, phones, wearables, even in the Internet of Things. Intel provides a complete solution, with both hardware and software solutions for our users. Our goal is to continue growing in each segment and ensure that Intel technology remains the best choice and experience for each segment.<br><br><strong>Tell us about your key marketing channels across all media?</strong><br>In today’s connected world, consumers are beginning to consume content from a variety of media with digital and social becoming the go-to channel. In keeping with this evolution, Intel has also been focussing on digital and social. Our peer-to-peer and influencer campaigns have been the key to creating a community of Intel users. We will continue to strengthen this channel. Besides this, we continue to engage with consumers across other media including print, television and out-of-home. One of our strengths has been delivering unparalleled experiences to consumers at retail and trying to replicate those on our online properties as well.<br><br><strong>What kind of opportunities do you see emerging from the government’s Digital India Programme and how are you, as a technology company, contributing to it?</strong><br>Intel has been digitising India for almost two decades and reinforced its commitment to the government’s Digital India vision. Intel has always been committed to digitally transforming India into an empowered society and knowledge economy with a focus on education, skill development and innovation. It has been working with the Indian ecosystem to enable easy access to information for citizens through multiple government services that help Indians harness the benefits of a Digital India. Intel’s commitment to Digital India can be broadly categorised in three key areas: building skills for Digital India, innovating for and in Digital India, and building solution and ecosystem leadership to deliver E2E solutions.<br><br><strong>What are your key projects for 2015 and how would you define the way forward?</strong><br>We have had an action packed start to 2015 with the government putting its digitisation agenda in high gear. As the year progresses, we are only making big strides in helping transform India into a connected nation envisaged by the government. With a focus on creating highly relevant products and solutions to increase technology adoption in the country, Intel India announced the Innovate for Digital India Challenge.<br><br>(This story was published in BW | Businessworld Issue Dated 05-10-2015)</p>
