From Historical Fashion To Modern Self-Expression: Bunny Corset's Approach To Corset Design And Tailoring

In this interview, we speak with Suman Bharti, Founder of Bunny Corset, a company that specializes in creating high-quality and unique corsets for individuals all around the world. We discuss the current state of the corset industry, Bunny Corset's differentiation strategies, challenges faced by corset makers, and the company's future plans for growth and expansion.

1. What is the current state of the corset industry, and how do you see it evolving in the next few years?
The corset industry is currently experiencing a resurgence with a renewed interest in historical fashion. Corsets are being seen as a form of self-expression rather than a tool for achieving unrealistic beauty standards. The popularity of TV shows like Bridgerton has further fueled this trend, with many people seeking out corsets and other Regency-era-inspired pieces.

The corset industry is expected to continue to evolve and adapt to changing fashion and societal trends as people embrace corsets as both fashions as well as functional undergarments.

2. What do you believe is the current market share for corsets, and how has Bunny Corset been able to differentiate itself in such a competitive market?
According to a global corset market research report, the corset market size was valued at USD 127.52 million in 2021 and is projected to reach USD 175.88 million by 2028, growing at a CAGR of 4.7 per cent from 2022 to 2028. This suggests that the corset industry is growing steadily and represents a significant market share in the fashion industry.

In this competitive market, we have differentiated ourselves by constantly producing high-quality niche clothing that's fun, comfortable and unique. Our commitment to providing personalized fitting services and consultations further sets us apart from our competitors. By focusing on these aspects, we have been able to establish a loyal customer base and become a recognized brand in the corset industry.

3. Bunny Corset has customers all around the world. How do you approach designing and tailoring corsets for customers with different body types and style preferences?
We take a personalized approach when designing and tailoring corsets for customers with different body types and style preferences. We offer a wide range of products available in diverse colours, styles, and patterns, ensuring that every customer finds a corset that suits their individual requirements. Our corsets are designed to be both functional and comfortable. 

In addition to this, we also extend customer service to complement our exceptional corset creations and assist our buyers in picking the right kind of corset. At Bunny Corset, we strive to provide a positive and seamless customer experience from the initial consultation to the final product delivery.

4. What are some of the challenges that corset makers face in terms of production, materials sourcing, and marketing, and how have you overcome them?
Corset makers face multiple challenges, including sourcing high-quality materials that are both comfortable and durable, ensuring that corsets fit a variety of body types, and promoting their products to a wider audience. Marketing can also be difficult for corset makers, as the industry is niche and highly competitive. 

Bunny Corset has overcome these challenges by carefully selecting our materials and suppliers, ensuring fair labour practices, and building a strong online presence through social media and digital marketing efforts. Also, we take a customer-focused approach to marketing, focusing on the benefits of corsets as functional and fashionable garments that can flatter a wide range of body types and styles.

5. How do you plan to continue to grow and expand your business?
At Bunny Corset, we aim to deepen our market penetration by focusing on the Indian marketplace and exploring opportunities in the South American market. To achieve this, we intend to expand our product line and implement targeted marketing approaches to reach new customers.

Moreover, we are committed to continuous innovation in our design and production processes. We are exploring new materials and techniques to create even more beautiful and functional corsets.

By taking these measures, we are confident that we will achieve our goal of expanding our presence in existing markets while also venturing into new ones.