Foreign & New Age Brands Like Telefunken, MI, Boat Etc Takes Big Pie Of Indian Consumer This Festive Season

Having partnered with e-commerce portals such as Flipkart and Amazon for delivering after-sales services on a pan-India level, 247around has recently revealed a 900 per cent month-on-month business growth within the first edition of the ongoing festive sale season. Mr Nitin Malhotra, CEO, and Co-Founder, 247around said, “In first edition of the online mega festive sale, 247around has registered stellar growth. While we have received maximum traction from metro cities like New Delhi, Bangalore, Pune, and Hyderabad while tier-II towns like Jaipur Lucknow and Ahmedabad are not far behind.”

"Telefunken has entered the Indian TV Markets successfully. We believe in one philosophy to keep After-sales service as the key priority, to enable stronger customer satisfaction & customer retention too”, says Arjun Bajaj Director, Videotex International - Offical Telefunken Brand Licensee.

“New-age brands like Boat, Lifelong, Sharp, Telefunken, Shinco, NOBEL, and Willet have stolen the show this festive season. Television remains the top-selling product in the after-sales category, followed by refrigerators and washing machines. We expect that, by the end of this festive sale season, we will achieve similar numbers to what we achieved in the first edition of the online festive sale. Service being key to increase sales, we have made sure that brands go live within two hours for pan India service”, Nitin added.

As a leading after-sales service provider in India, 247around acts as the last-mile backbone for its various brand partners including dealers, distributors, and e-commerce players. It empowers them with analytical assistance and delivers best-in-class services for installations, demonstrations, and repair and warranty services. In the run-up to the ongoing festive season, the company added 200 service centers and 2,000 temporary staff to meet the explosive anticipated increase in demand.

During this Diwali season, the tech-enabled platform has also partnered with offline brands like PHX, Houston, and Vyom, helping them to get listed on top e-commerce portals such as Flipkart and Amazon to drive their pan-India outreach. It is also handling their after-sales service support by ensuring installations within four hours in local areas and within 48 hours in remote areas.

247around is currently working with more than 100 brands and has plans to reach consumers directly by expanding its B2C business. It ultimately envisages becoming the fastest service provider delivering superior quality service and best-in-class consumer experience in the country.