Father's Day 2021: How E-Commerce Treats It
Father's Day is observed worldwide to remember the commitment that father's and fathers figures make to the being of their kids. This day praises fatherhood and male nurturing. Although it is celebrated on a variety of dates around the world, numerous nations notice this day on the third Sunday in June. To make this day more memorable and countable for father's everyone is searching for gifts to surprise their father's and father figures.
Gift giving is a deed of self-delight. It is a decent method of fortifying connections. If you are in companionship or a relationship, you ought to consistently show the other individual the amount you care for him or her. You don't have to sit tight for a special event to give a gift, hand one to show the amount you love somebody anytime.
The nation has confronted back to back lockdowns since March 2020 due to the Covid outbreak. The socio-economic environment was adversely affected because of COVID-19, which has prompted fewer festivals and gifting.
If we talk about the impact of the pandemic on the e-commerce business sector it has recorded a growth of 36% year over year in the last quarter of 2020. The greatest recipients of this ascent are the personal care, beauty, and wellness categories which grew by 95% year over year. In the interim, the gadgets category saw an ascent of 27% yearly growth. Undoubtedly there's a huge shift in the gift market as well, according to the reports.
The development sped up considering COVID-19 and the impacts of lockdown prompted a huge change in buyer habits with numerous new customers and vendors coming online. Tier 2 and Tier 3 cities recorded huge increases in the portion of overall e-commerce business deals volume share developed to 46% from 32% and value share grew to 43% from 26% during the Q4 CY2020 when compared with the year 2019. according to reports.
Let's know the views of the industry individuals here:
"E-commerce got a boom in turns of numbers of visitors and sales because of the pandemic, because people are not going out and the second reason is that people started consuming more and more of digital content so hence they were consuming more and more of content online it gave a lot pans time a point marketing, especially when we talk about father's day, father's day marketing has been going on for few years, but because this year everyone is digital and everyone is already online, so the marketing in terms of the reach to the customer is more acceptable, and people are at in buying gifts for parents, also father's day is still pretty nascent in India as a festival not everyone has planes of celebrating it bt now again I think to do with the pandemic, a lot of people have come close to the families, a lot of people have started reviving their relationship with their own and it's a family, and it's another way of celebrating a day with your father." Yatin Hans Co-Founder, BigSmall.
"The demand for online gifting has increased drastically. People are reluctant to shop offline from stores hence opting for online shopping and hassle-free delivery of gifts at the receiver's doorstep." Vikaas Gutgutia, MD & Founder, Ferns N Petals.
Further, he added "This year, the Father’s Day collection contains a whole variety of heartfelt and carefully curated presents like Grooming Kits, Electronics, Perfumes, Watches, Khadi products, and Unusual Gifts specially curated for Men. We are seeing a lot of traction for personalized gifts and eco-friendly gifts like plants & flowers. We also have a range of indulging cakes that are baked hygienically at FNP Cakes N More. This father’s day we will be growing at 100% as compared to last year and aiming to close at 40,000 orders for Father’s Day as an occasion spread across multiple categories and multiple shipping modes."
"We have witnessed the surge in online shopping during tha last few months. Buying behavior has shifted to eCommerce platforms irrespective of the cities. People have adapted themselves to buy products or any services from the comfort of their homes. This has given a major boost to many brands small or big to shift or expand themselves online as well." Mandeep Arora, MD, UBON
"After going through a great valley curve, E-commerce has gotten a new spurt not only in terms of turning numbers of holiday makers and sales due to the pandemic, but also it has become a new means to show love and care to our loved ones. Father’s day secure special importance in our life as fathers play an incredible role in our society and in this time of pandemic most of the people are shifting their preference from going out and purchasing something to ordering it online with uncompromising quality, choices and varieties. Time saving options and health preferences are the main reasons for this spurt. This is the revival of ecommerce in the rise of digital content/ social media and it is helping us in coping up with this pandemic by celebrating happiness lies in small things." Jasdeep Singh Chadha, Founder and CEO, Seer Secrets
"Gifting has always been in trend and the onset of COVID has seen a major jump in this sector. From corporates to weddings the focus is now more on curating health boxes. Corporates are issuing monthly boxes to motivate work from home and since the restrictions on numbers of guests in wedding is 50 people are sending bigger hampers to their loved ones who are not able to attend the wedding." Amit Jain, Founder, The Indian Chai
"More than a year into the COVID-19 pandemic, and being locked at our homes. We've realised the value of emotional support and extending our gratitude towards people who matter to us. The best way to do that would be gifting them something that they could use practically in their day to day lives. While choosing a gift one must choose a brand that believes in creating playfully designed products that celebrate creativity, handcrafted aristanship & life's little pleasures!" Gagan Arora, Co-founder, Go-hooked
