Facebook Watch Goes Global
Facebook has launched a new ads solution in the travel sector called Flight Ads.
“We’re making ads more relevant to people interested in travel with the expansion of an ad solution called Flight Ads. Flight Ads will enable airlines to reach more potential travellers based on people’s visits to other flight-related Pages, websites and apps. Previously, airlines could use Flight Ads to re-target customers who had visited their website or app searching for a particular flight. Now, airlines can reach more people who have expressed interest in travel,” the company said in a blog post.
Airline brands can now use Flight Ads to reach those people with tailored ads promoting relevant flight routes. In addition, travellers that visit a travel-related Facebook Page, but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.
People can opt out of any Flight Ad they see by clicking on the upper right-hand corner of an ad. They can also visit their Ad Preferences to manage their ad settings.
Advertisers are already seeing results from testing this new ad solution. Air France used Flight Ads to acquire new US customers, driving targeted search volume to its site, while lowering cost per search by 66 per cent.And Hopper, an airfare forecasting app, saw a 20 per cent drop in its cost per app install using this new prospecting option."
Flight Ads will roll out globally in the coming weeks on Facebook, Instagram and Audience Network.
Dig The Data
Internet Ads Up
Internet accounted for 37.3 per cent of the total ad spend in 2017 overtaking traditional channels, says Zenith’s recent advertising expenditure forecasts. Internet ad spend grew 15 per cent YoY in 2017, and is predicted to grow at 10 per cent between 2017 and 2020. The study expects Internet advertising to account for 44.9 per cent of global ad spend by 2020. Display (13 per cent) is currently the fastest growing subcategory in Internet ad spend but online video and social media are forecast to grow at 18 per cent and 16 per cent between 2017 and 2020. Search (8 per cent) and classified (6 per cent) have fallen behind display.
Brand Buzz
Twitter’s Video Push
Following in the footsteps of Instagram, Twitter has said it is adding live video and audio broadcasts to the top of the users’ timeline. The feature is available on both iOS and Android. Live content has been a growing trend in the industry as more and more people consume it. “We’re making it easier to find and watch live broadcasts. Now, when accounts you follow go live, the stream will appear right at the top of your timeline. Catch breaking news, your favourite personalities, and can’t-miss sports moments,” the company said in a tweet.
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Arvind Kejriwal
@ArvindKejriwal
AAP Leader & Delhi CM
“By hiding crucial facts on Rafale deal, is Modi Govt not endangering national security? Former French President’s statement directly contradicts what Modi Govt has been saying so far.”
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Harsh Mariwala
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Founder & Chairman, Marico
“‘Today forward’ is an approach that begins with status quo and builds a philanthropic plan incrementally from there”.
