The caffeine buzz has caught up in all cities in India closing the generation gap which once drank tea and coffee. At the
BW Hotelier
Indian Hospitality Awards & Summit 2017 at The Leela Ambience Hotel, Gurugram, a session on "Showcasing the Best of Indian Coffee" moderated by Bikramjit Ray, Executive Editor of
BW Hotelier, the panelists spoke about the growing importance of coffee in the contemporary times.
The session was opened by Abhrajyoti Chatterjee, from Coffee Day who mentioned how their brand intends to serve coffee with passion. Coffee Day is a brand which exports coffee to Europe, Middle East, EU and many other places. They even have 1500+ acres of area for the production of coffee.
As the divisions of Coffee Day - the B2C service Cafe Coffee Day, in B2B the Coffee Day Beverages, Coffee Day Exports and Coffee Beans is sold to customers. Their brand has 41000 coffee machines in India with presence in over 1000 cities. Every year Coffee Day expands in nearly 100 cities. The machines like BMF, Indus, Sienna, Orion are the several machines which produce coffee. It also has divisions such as Coffee Day Lounges and Express Outlets in India.
The national coffee brand has a presence in 28 states, 127 cities and 665 technicians. Their huge setup which is only a backup and then we have our various outlets across India. The variations of coffee are like morning java, classic roast, filta fresh, arabica and robusta blend.
During the session it was discussed how the idea of coffee and tea could be interchanged in the earlier days. However, India is the fifth largest producer of coffee in the present times.
The session covered by Vishrut Gupta, Director Food & Beverages, Pullman New Delhi Aerocity Delhi and Sanjiv Mediratta, Group Advisor, F&B Soution and New Business Strategy, Coffee Day discussed how they are bringing a new experience for millennial in coffee. The idea of an expresso was mixing coffee with chocolate powder. More people are educated about coffee at present.
The QSR has had an impact on the purchase of coffee on people. The taste for coffee being lighter or stronger is understood by people. People liking to click more pictures with coffee is also gaining more customers for this beverage. The automatic machines also gives people the right experience of coffee.
Innovation was always present in food; but was lesser for beverages. Whether expresso, americano or latte, the youth being more exposed to the world is aware of the global trends of coffee.
