Eicher Trucks & Buses, a part of VE Commercial Vehicles, on Tuesday (April 25) launched Eicher Pro 5000 series, a new range of heavy duty trucks with BS IV technology.
The Bharat Stage 4 technology in engines provides longer engine life along with less fuel emission. Due to the advanced technology available in the trucks, they range at competitive prices ranging between Rs 16 lakh and Rs 28 lakh. The compamy is focusing on strengthening its presence in the heavy duty segments of trucks and buses.
"With the launch of Pro 5000 series of heavy duty trucks, Eicher today has the widest range of trucks at various price points to deliver a superior value and suit the needs of all segments of customers in basic, value and premium category of trucks," VE Commercial Vehicles MD and CEO Vinod Aggarwal said in a statement.
The new range of trucks with new BS IV technology engines are based on i3-EGR technology that is innovative, contemporary and efficient, he added.
"The new E694 engine also includes advanced features based on Volvo Group's engine management system and offers first- in-the-industry features like fuel coaching and cruise control at a competitive price," said Aggarwal.
"Heavy duty trucks segment continues to be the biggest potential area of growth for us and the launch of Eicher Pro 5000 series will enable us to further enhance our market share in the segment," he added.
Eicher Pro 5000 series will be available across all major markets. The trucks are loaded with features that make it ready to endure harsh challenges of the trucking business and coupled cost effective operations which can meet the aspirations of the fleet owners. The joint venture faced some challenges in the financial years 2016-17 due to the demonetisation but managed to increase market share by 12.36 per cent.
BW Reporters
The author is a journalist with BW Businessworld
