DigiLantern's Journey To Healthcare Marketing Dominance
From facilitating enhanced communication between healthcare practitioners and the public, streamlining patient record management, and revolutionizing follow-up procedures, DigiLantern has been a driving force in transforming the healthcare industry.
Entrepreneurial spirit has been thriving across various industries establishing new paths for innovation and fast growth for us as a nation. Amidst which, one remarkable development stands out as the most pivotal of the past decade: the emergence of Docpreneurs. These dynamic individuals, blending the roles of medical professionals and entrepreneurs, have created a profound impact on the healthcare landscape. The current generation of doctors aspire not only to serve their nation but also to establish a distinguished reputation for themselves.
Vaibhav and Tanay, the visionary co-founders of DigiLantern, identified a compelling opportunity and took it upon themselves to spearhead the digital transformation of healthcare businesses in India. The journey typically commences with the development of a comprehensive and custom web solution that can represent a healthcare practice in its true sense. Establishing a professional website serves as a foundation, enabling practitioners to leverage additional digital media services such as Search Engine Optimization (SEO) and Google Adwords. This integrated approach allows healthcare professionals to maximize their online visibility, attract potential patients, and effectively promote their services through targeted marketing strategies.
At the outset, both docpreneurs and hospitals showed reluctance in embracing social media. However, through persistent efforts and persuasive communication, DigiLantern successfully guided these medical businesses in fully leveraging the potential of various social media platforms. The outcomes were exceptional, with numerous doctor clients attaining global recognition and establishing a robust online presence. This transformation enabled them to effectively connect with a wider audience, expand their professional network, and enhance their reputation within the healthcare industry.
Patient data management and security are integral aspects of digital healthcare. DigiLantern's practice management system plays a vital role in this domain, facilitating highly secure maintenance of patient records. This system empowers hospitals to streamline various crucial operations, including patient communications, interdepartmental communications, as well as inventory and resource management. By ensuring the utmost security and efficiency in these areas, DigiLantern helps healthcare institutions optimize their processes and provide enhanced care to their patients.
Pillars of DigiLantern
Vaibhav Sharma and Tanay Tulsaney form a dynamic duo, combining their unique expertise in consulting and information technology. Vaibhav's background in sales, coupled with his innate strategic abilities, harmonizes perfectly with Tanay's meticulous attention to detail and unwavering commitment to customer satisfaction. After conducting thorough research in the Indian and US healthcare marketplaces for a span of four years, they founded the company in June 2015. Their firm belief in the immense growth potential of the market propelled them to establish the company with the vision of rapid scalability.
