Danisha Kohli, Founder Of By The Gram Talks About How Self-work & Personal Memories Nourish Creativity

We all live in the age of high speed. Your internet is high speed, so are the deadlines at work and the changing trends you see on your reels. A Lot of designers and creators think that if they create something identical to an existing creation that's doing well, they’re fine! When it comes to design, I rely on personal experiences and nostalgia the most.

This is the one tool that no one except yourself possesses. At BTG we embrace everyone’s voice for what it is. There was a time when it was really easy to be original because humanity had only explored so much, but that’s not the case anymore. But the one thing that's remained constant is our own perspective that we incorporate in our creations.

All art comes from inspiration, a place that resonated with you, words that made you feel understood, lessons you’ve learnt and so on. By drawing from our own unique perspectives and backgrounds we create work that's both meaningful and authentic. Sure you can follow the trend of ‘An alphabet a day or a drawing a day’  but it's your take on the same that helps set you apart. All the work we do in some shape or form is the reflection of the people who work on these projects with us. When we encourage our team members to bring their unique perspectives to the table, we create an environment that values individuality and diversity. 

Designers in particular, are visual beings, constantly being inspired by the world around them and sometimes by fellow designers. But the beauty truly lies in your take on what resonated with you at the end of the day. It's not just design but I see Eman, Aaliya and the rest of our team constantly drawing parallels between nostalgia and their personal experiences while brainstorming for briefs. What this does is that it brings a very distinct flavor to the final output and we leave a little bit of ourselves in the project.

A huge advantage of running a content creation studio today is that we can help enable people to tap into these experiences and memories to create connection with the audience that goes beyond mere aesthetics. In conclusion I think resisting the urge to create like others can be challenging but it's worth it in the end.