Dabur, Amul, Hindware, Starbucks, VLCC, B&L Chiefs Take The Stage At Marketing Whitebook Summit
In a confluence of industry titans, Chief Executive Officers (CEOs) and Chief Operating Officers (COOs) representing brands including Dabur, Amul, Hindware, Starbucks, VLCC, and Bausch & Lomb will feature at the forefront of the BW Marketing Whitebook Summit 2023. This summit, is set to host two editions in the two major capital cities of India – New Delhi and Mumbai. The New Delhi edition is scheduled to take place on November 30, 2023, and the Mumbai edition of the summit is slated for December 8, 2023 and stands as a flagship initiative.
Dabur India's Chief Executive Officer, Mohit Malhotra, and the Managing Director of Amul (GCMMF), Jayen Mehta, are set to take centre stage as keynote speakers at the summit. As keynote speakers, they will share compelling anecdotes that shed light on how advanced technologies, a new generation of consumers, and evolving expectations from brands and businesses are fundamentally reshaping the industry.
Complementing these distinguished keynote speakers, the summit brings an stellar line up of CEOs and COOs from various sectors. Salil Kapoor, the CEO of Hindware Home Innovation, will provide valuable insights, as will Adrit Mishra, the COO of Starbucks India. Further contributing to the summit are Vikas Gupta, Group CEO of VLCC; Sanjay Bhutani, Country Manager of Bausch & Lomb India; and Nikhil Mathur, the Managing Director - India of GfK - an NiQ Company.
In its 18th edition, the summit will intricately examine the convergence of Generative AI and AI with Gen Z under the theme of #iammarketer: From Gen Ai to Gen Z. This overarching theme will delve into the ever-changing terrain of marketing within the context of generative AI and always connected consumers, specifically the digitally native Gen Z demographic. The summit aims to unravel the multifaceted impact of artificial intelligence on businesses, transitioning from being a niche consideration to an integral and mainstream component. As AI assumes a significant role within marketing strategies, the summit recognises the rising influence of Gen Z as the driving force propelling the adoption of the AI economy. The summit will shape the narrative of marketing, providing a nuanced understanding of the intersection between technology, consumer behaviour, and the landscape of modern businesses.
As businesses adapt to the new realities shaped by generative AI and Gen Z preferences, the summit provided a comprehensive platform for leaders to exchange ideas and chart the course for the future of marketing.
Spearheaded by BW Businessworld, the is initiative designed to offer a platform for these luminaries to delve into the profound implications of new-age technologies and the dynamic shifts in consumer behaviours that are reshaping the contemporary marketing landscape.
The BW Marketing Whitebook Summit 2023 emerges as a crucial forum for in-depth discussions, knowledge-sharing, and strategic dialogues that will shape the way forward for the marketing industry in the face of evolving market dynamics.
