The rampaging coronavirus has proved to be quite revelatory. It has exposed not just the vulnerabilities of people with weak or compromised immune systems but also the gross inadequacies of India’s healthcare system — there being not enough hospitals, doctors, hospital beds, and pretty much everything else.
At the same time, the virus has brought forth quite a few positive developments in its wake, such as the renewed focus on health and hygiene, the adoption of health tech and especially telemedicine, which has somewhat reduced the burden on hospitals and doctors, freeing up their time to devote to critical cases.
A Deloitte paper on ‘Changing consumer preferences towards healthcare services: The impact of Covid-19’ notes that 70–80 per cent of the people it surveyed responded positively towards at-home-care settings across consultations, diagnostics, day-care services, and in-patient care. Besides, the respondents showed significant interest in telemedicine across specialties. According to the study, the user base for telemedicine had doubled during the lockdown from 21 per cent to 44 per cent.
Focus Areas
Increasing expenditure on public healthcare to assure quality and access is imperative given the shortage of efficiently run, public health facilities. India’s public spend on healthcare, which stands at about 1.4 per cent of the GDP, needs to increase to ensure a better balance between public and private infrastructure, which in turn will keep a check on prices at private facilities, says Charu Sehgal, Partner and Lifesciences and Healthcare Industry Leader, Deloitte India
Further, the private healthcare sector that has been dominant in providing quality care needs to be acknowledged by the government especially, in regard to investment. “Private investment in healthcare, just as in any business, will seek a fair return and that should be allowed. Healthcare delivery is a capital-intensive business and subject to continuing upgrades in technology and skill. These costs need to be recovered. Government policies need to regulate unfair business practices and punish overcharging but not disallow fair returns. This will only reduce investment in private health and we cannot afford that,” says Sehgal.
Another key imperative is developing the primary healthcare infrastructure and wellness centres in the country. Pankaj Sahni, CEO, Medanta points out that the primary healthcare sector needs boosting both from the private sector and the government. “At present, the entire burden of the primary and secondary care gets shifted to the tertiary. Therefore, not only do we not have enough facilities, but also have overburdening of the right kind of care not getting delivered in the right way,” he says.
According to Sahni, the current stressed situation the country’s healthcare system finds itself in has matured over a period of time, and is not simply a result of the outbreak of a deadly pandemic.
“India has only 1.1 beds per 1,000 persons compared to the world average of 2.7,” says Rajeev Juneja, CEO, Mankind Pharma while stressing the need to enhance primary and rural healthcare infrastructure.
Saurabh Kochhar, the enterprising entrepreneur and former Foodpanda CEO’s latest healthcare startup Meddo offers offline as well as online healthcare services through a tie-up with standalone clinics and labs. He believes that the healthcare sector is in need of overhauling at multiple levels. “The sector remains highly unorganised and fragmented which leads to healthcare delivery gaps and concerns impacting all stakeholders. Despite significant efforts and reasonable penetration of schemes like Ayushmann Bharat, we are still focused on in-hospital expenses whereas, most of the treatment and expenditure happens in outpatient care (52 per cent) -- where the insurance penetration is less than 1 per cent. In a way, the entire system is geared towards pushing patients into the hospitals rather than keeping them out of it.”
He says encouraging a culture of digitisation and technology adoption to bridge healthcare delivery gaps is essential. Further, an overhaul of healthcare policies including insurance to offer holistic cover to patients including OPD and healthcare at home services is required.
The Magic Pill: Health Tech
Coronavirus has also signalled the rise of heath tech, which has led the government to unveil the National Digital Health Mission (NDHM). The scheme would enable each individual to monitor his/her health data in a comprehensive manner. Essentially, each citizen can choose to participate though a unique health ID generated for him. PM Modi in his Independence Day address the NDHM seeks to revolutionise the healthcare sector with effective use of technology.
'Patient journey will now be delivered in parts' |
Pankaj Sahni, CEO, Medanta talks to Jyotsna Shama about the emerging trends in the healthcare sector, Covid management and overall learnings from the pandemic. Excerpts Covid-19 management at Medanta When the hospital was built, it was designed in such a way that every ward had its own air handling unit, an isolated space where doctors and nurses could wear their PPEs etc. A lot of infection practices are inbuilt -we have been quite lucky in this regard. As the cases are surging, doctors and nurses are now more familiar with the treatment options and the over-all management. We have a fairly aggressive Medanta home-care program where we have treated hundreds of patients by monitoring them remotely. We have also tied up with a hotel to save the hospital capacity for the really sick patients. Our doctors look after the patients in the hotel but the food and other amenities are provided by the hotel itself. Upcoming trends in the healthcare sector One of the biggest trends to have emerged is that the patient journey will be delivered in parts rather than in one comprehensive unit. For an instance, earlier the patient would come in to the hospital, get admit-ted, get the entire range of treatment and then get discharged. However, in present times, we can expect to see the treatment given in segregated parts. Some elements can be delivered at the primary care clinic, investigations can be done while being virtually con-nected to the doctor and the patient can come in only when actual treatment is needed. The second trend that’s being anticipated is to de-velop programs to empower patients, essentially to give patients more power during the course of their care journey. This is moving towards proactive health monitoring, which will shift to real health monitoring rather than the disease management. Lessons learnt from Covid-19 People have become conscious about hygiene includ-ing washing hands and wearing masks. Also, people have started to realize that there is no magic pill for health, they will start giving importance to the kind of food they eat and the kind of air they breathe. They are not only going to demand better healthcare delivery but also better health experiences. |
A pilot launch has taken place in the Union Territories of Chandigarh, Ladakh, Dadra and Nagar Haveli and Daman and Diu, Puducherry, Andaman & Nicobar Islands and Lakshadweep. “Based on the initial learnings in the UTs, we will gradually work in partnership with the states to launch the NDHM. I seek the whole-hearted support, inputs and cooperation of doctors, healthcare facilities, citizens and state governments to adopt this game-changing scheme,” Harsh Vardhan, Minister of Health & Family Welfare, said on the occasion.
Covid-19 management at Medanta
When the hospital was built, it was designed in such a way that every ward had its own air handling unit, an isolated space where doctors and nurses could wear their PPEs etc. A lot of infection practices are inbuilt -we have been quite lucky in this regard.
As the cases are surging, doctors and nurses are now more familiar with the treatment options and the overall management. We have a fairly aggressive Medanta home-care programme where we have treated hundreds of patients by monitoring them remotely. We have also tied up with a hotel to save the hospital capacity for the really sick patients. Our doctors look after the patients in the hotel but the food and other amenities are provided by the hotel itself.
Upcoming trends in the healthcare sector
One of the biggest trends to have emerged is that the patient journey will be delivered in parts rather than in one comprehensive unit. For instance, earlier the patient would come in to the hospital, get admitted, get the entire range of treatment and then get discharged. However, in present times, we can expect to see the treatment given in segregated parts. Some elements can be delivered at the primary care clinic, investigations can be done while being virtually connected to the doctor and the patient can come in only when actual treatment is needed.
The second trend that’s being anticipated is to develop programs to empower patients, essentially to give patients more power during the course of their care journey. This is moving towards proactive health monitoring, which will shift to real health monitoring rather than the disease management.
Lessons learnt from Covid-19
People have become conscious about hygiene including washing hands and wearing masks. Also, people have started to realize that there is no magic pill for health, they will start giving importance to the kind of food they eat and the kind of air they breathe. They are not only going to demand better healthcare delivery but also better health experiences.
What’s health tech? According to the WHO (World Health Organisation), it is the application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed to solve a health problem and improve quality of lives.
According to Sahni, it takes more than a tele-consultation to think about care. Whether it’s remote connectivity, wearable devices, artificial intelligence algorithms or even simple things like navigating hospitals via apps and payment mechanisms etc. -- the entire concept around patient awareness and empowerment is what tech helps with.
“I caution that just looking at tech in isolation is not the right way to think about it. So, just telemedicine or tele-consultation is not how we bring in care. The real value will be how we link the digital and online world with offline care,” says Sahni.
While that is true, telemedicine does remain an important aspect of the bouquet. SeekMed, a global telemedicine platform, witnessed multi-fold growth during the pandemic. As per data gathered by SeekMed (April-June 20), super specialities like cardiology (150 per cent), orthopaedics (167 per cent), psychiatry (400 per cent) and gastroenterology (344 per cent) saw a significant increase in tele-consults during the April-June quarter this year compared to the same period last year.
“Our revenue model is based on a fixed commission for each consultation. We don’t charge any annual subscription fee from our doctors or patients and have a meticulous metrics of evaluation for clinician listings. Our operating model gives us flexibility to scale up without incurring high cost,” says Alok Awasthi, Founder, SeekMed.
In addition to India, SeekMed has a significant presence in Bangladesh and Nigeria, “In the last one year of our operations, we have received patient requests from thirty countries ranging from Australia in the east to the United States. Majority of our consultations happen for patients from outside India who seek a second opinion from our top doctors with many exploring treatment options in India,” adds Awasthi.
In fact, drug maker Mankind Pharma recently partnered with DrOnA, a tele-consultation platform. “By collaborating with DrOnA, we want to bring a change by enabling every practitioner to create his own virtual clinic and provide access to patients anytime anywhere,” says Mankind Pharma’s CEO Rajeev Juneja, adding that the demand for telemedicine is largely in metros and larger cities. “The penetration in smaller and rural areas still remains low due to lack of affordability, accessibility, awareness and availability,” he says.
For Care Health Insurance that was previously Religare Health insurance, Covid-19 has only hastened the move towards digital. “This move towards digital has meant that we have been able to work from home effectively and engage with consumers, healthcare providers and hospitals. Claim management and cashless transactions at Care Health Insurance have been smooth and efficient,” says Anuj Gulati, CEO & MD.
It is not just insurance but even pharmacies and wellness related services have embraced digital in a big way and this is a welcome move benefitting all stakeholders.
The Way Forward
The pandemic has made institutions and governments across the world realise the importance of a robust healthcare system. “One of the lessons learnt from the pandemic for us here in India is the need for supply chain resilience in case of our medical devices and drugs. We cannot afford to rely unduly on one country for our supplies. For example, 70 per cent of our API for our pharma manufacturers was imported from China and the Covid-19 situation caused serious disruptions in these supplies in the beginning of the year and impacted our pharma production. The good news is that the government responded very quickly and had set in motion several initiatives and incentives to encourage manufacturing of APIs as well as, medical devices within India,” says Deloitte India’s Sehgal.
For us in India, this realisation that a solid healthcare system is the backbone of the country, and if not tended to properly, can cripple the country has come at a huge economic and humanitarian cost. Both the government and private players have responded to the recent ongoing crisis appropriately and done a commendable job but there is still a long way to go.
Going forward, the government needs to invest in improving public health infrastructure, strengthen primary care facilities, invest in research and development and also develop world-class medical schools. Private entities need to be fair and balanced, looking at their work in the sector beyond monetary benefits.