Conscious Choices Redefining Beauty Brands
With consumers making conscious choices, sustainable beauty brands in India are constantly rising, solidifying the Indian beauty industry. Evolving in this league is RAS Luxury Skincare under the dynamic leadership of Shubhika Jain, CEO & Founder of the company.
Jain, with her farm-to-face skincare brand, is a trailblazer promoting the concept of ‘slow beauty’ that relies on making consciously sourced quality products, placing core interest in earth. Her sustainable efforts were recently recognised at the Emerging Business Summit & Awards 2023.
Global Ambitions
Jain, who won the silver award in the category of Women Leader in Emerging Enterprise, seeks to expand RAS’s global reach and has already helped the company establish its presence on Amazon US, leveraging the platform's extensive customer base and distribution network. The young lady has also identified the significant demand for organic products in the UAE and is striving to enter the market.
Promoting ethical consumer practices, Jain said continuous market research, customer feedback, and a culture of innovation ensures the business remains agile. She emphasised the natural measures are further supported by a diligent team that quickly adapts to the evolving landscape.
Shedding light on the challenges Jain said her company achieved Rs 45 crore margin in FY 2023-2024 having overcome the hurdles but the challenges remain vast for small businesses -- from lack of financial security to distribution challenges various breakdowns are faced while fostering industrial innovation.
A Women-led Organisation
Furthermore, attributing the company as a women-led organisation with 67 per cent of females exemplifying different leadership, entrepreneurship, and innovation roles Jain said,
“RAS serves as a prime example of women empowerment in the business world. That inspires and motivates the pink force to pursue their dreams and make a significant impact in traditionally male-dominated industries.”
Speaking about the MSMEs in beauty products, the CEO said younger consumers’ rising beauty consciousness and the acceptance of natural and homegrown brands are favourable for the growth of micro and small enterprises. Moreover, government initiatives like the "Vocal for Local" campaign are also vital in supporting indigenous businesses, further propelling the sector, Jain shared.
Additionally, with their unique traditional blend MSMEs can significantly influence the sector's future trajectory by offering an abundance of opportunities with the right strategies, and a conducive environment, Jain underlined.
Built on the fundamental understanding of natural beauty and holistic wellness, RAS, with the unique traits and skills of Jain, is harnessing the power of nature's ingredients reducing the environmental footprint and avoiding harmful chemicals.
