CA Media Digital (India) Pvt Ltd has appointed Vivek Jain, a former vice president of digital media products at Reliance Jio, as its chief executive officer.
CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR, and other investors. Jain will report to the board of directors of CA Media Digital.
The company said Jain's appointment positions it to continue to execute on its vision to provide both brands and consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau.
Fluence, CA Media Digital's first and principal venture, is India's leading digital influencer network with the exclusive digital rights of over thirty leading Indian celebrities, including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh. CA Media Digital has also recently introduced Wakau, a first of its kind celebrity video blogging app.
Jain joins CA Media Digital after serving in a leadership position at Reliance Jio, a role that brought him back to India after being in the US for 12 years, where he worked for Amazon, Google, and Motorola and other companies.
Jain has an MBA from The University of Texas at Austin and a Masters in Electrical & Computer Engineering from Illinois Institute of Technology.
"CA Media Digital, has in a short time, made great strides to be at the forefront of the digital entertainment curve. With Fluence and Wakau we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further growing the existing business and establishing new ventures," he said.
