Silicon Valley-based advertising and marketing technology company C1X Inc has hired adtech veteran Rammohan Sundaram as their MD & SVP for APMEA.
C1X is a two and half year-old start-up and has recently closed its Series B investment of $8.5 million and is getting aggressive to launch its full stack programmatic solution across all emerging markets of the world.
C1X's latest round was led by Venture Labo Investment of Japan with participation from their existing investors UTEC.
C1X is the only company, which has a full stack solution in the programmatic space for DSP, SSP, DMP, and an e-commerce ad-server, which in India has been successfully deployed at Shopclues. C1X is also a leader in the latest header bidding technology, along with several proprietary innovations in header technology.
"In our endeavor to make the adtech space transparent, we are successfully deploying product enhancements at a brisk pace across the entire stack of offerings every day and we are now ready to showcase the same outside of the US market where we have established our successful integrations with most DSP and SSP showing tremendous savings for clients and yields for publishers," said Mukundu Kumaran, Founder & CEO of C1X Inc.
"To that endeavor we have been talking to Ram for a while and it is indeed great pleasure that he has accepted to lead the region for us given his vast experience in the space and the network he has, which is exactly what C1X requires at this stage of growth. I am excited to partner with Ram and look forward in taking product capability across the APMEA market, which now is in safe hands," he said.
"The programmatic space is increasing its share of voice with clients and a premium offering has always been close to my heart right from my days as an entrepreneur and while there are a lot of offerings in the market, C1X addresses the entire eco-system through its full stack offerings. I am excited about what we are addressing as a market and also the differentiated product offering that is on the table, which strongly influenced my decision to take charge of the APMEA Market," Sundaram said.
C1X is headquartered in Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai and New Delhi with its development centers in San Jose, Chennai and Bangalore and is aggressively hiring engineers and data scientist to build the next wave of data driven adtech solutions.
