BW Businessworld gears up for the 18th edition of the Marketing Whitebook Summit, a marquee event slated for December 08, 2023, in Mumbai. This high-profile summit will feature a distinguished lineup of speakers.
Jayen Mehta, CEO of FMCG giant Amul India will take the stage as keynote speaker offering valuable insights into the evolving landscape of marketing in the context of Gen AI and Gen Z.
Bringing together a cohort of senior delegates, the summit is a convergence of business leaders, senior marketers, and decision-makers. With the overarching theme "#iammarketer: From Gen AI to Gen Z," the event aims to unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products, ITC, will delve into the theme of 'Changing Consumers in the Digital Age' as a headline speaker at the summit. The session promises a deep dive into how consumers are adapting to technological advancements and other transformative changes.
An exclusive firechat session with Richa Singh, Managing Director India & Middle East, Natural Diamond Council, will lead to a compelling session focused on 'How brands are leveraging AI and its impact on businesses and brands.'
The summit will host super sessions featuring marketing leaders from a spectrum of brands, including CK Birla Group, ITC, Pidilite Industries, Syska Group, Nivea India, Mastercard, Visa, HDFC ERGO, HP India, Finolex Industries, UltraTech Cement, Adani Wilmar, Byju's, Knight Riders Group, Greenply Industries, Jio-bp, Kaya, and more. These sessions will cover a wide array of topics ranging from Gen AI to Gen Z, providing comprehensive insights and strategies.