<div><em>The eleventh edition of the Marketing White Book is launched, reports <strong>Monica Behura</strong> from the Leela, Gurgaon</em><br><br>The much awaited Marketing White Book (MWB) was launched by BW|Businessworld Editor-in-chief and chairman Annurag Batra and Nielsen India president Piyush Mathur on Wednesday (1 July). The packed audience roared approval to quotes from famous marketers and excerpts read out from the MBW. </div><div> </div><div>Talking of the future and power of marketing in the launch event, Mr Batra said: "We own an economy where we don't know who owns the future." He said a performer is a marketeer too." </div><div> </div><div>Every individual is tweeting, sharing, broadcasting about brands and experiences. Everyone is a marketer, said Mr Batra.</div><div> </div><div>Talking of the new consumer power in the digital age, Mr Mathur quoted excerpts from the MWB- "Computing power in your mobile phone is much more powerful than a NASA scientist on the Moon." He went on to say "computing power in a chip in a singing card in much more powerful than the power of the armed forces of 1945".</div><div> </div><div>He also said "efficiency plays a very important role in the world of marketing.</div>
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