BW Businessworld’s Year Ahead Special Issue Forecasts Outlook For The Indian Economy In 2024
BW Businessworld, in its latest issue dated 13 January 2024, explores the economic outlook, anticipated reforms and global scenarios that will shape the year ahead. This issue highlights how 2023 was initially described as a challenging period but how eventually the world economy underscored its resilience. The issue provides in-depth coverage of the factors that will be at play for the Indian economy in 2024 such as moderating inflation, prospects of limited monetary policy easing and post-election reforms.
Macroeconomic Optimism
The issue looks at events such as the vote-on-account budget on 1 February which will be presented by Union Finance Minister Nirmala Sitharaman and how the macroeconomic figures of the first half of FY2024 have instilled confidence, leading the Reserve Bank of India (RBI) to express optimism about sustained growth.
Additionally, it explores the global landscape for the upcoming year, which will witness 70 elections worldwide, including India's national general elections. Drawing insights from recent polls in the Hindi heartland states, the anticipation is that Prime Minister Narendra Modi will be on the path to fulfilling his commitment to elevate India to the status of the third-largest economy during his third term. The issue also forecasts key reforms in labour, land, agriculture and energy policies, expected to kick off with the Union Budget in July.
BW Businessworld's cover feature takes an in-depth look at the transformative year ahead, providing ground reports and analyses from various sectors, including real estate, auto, IT, FMCG and MSMEs.
Transformative Advertising Sector
The issue includes an exclusive interview with global leader Piyush Pandey, highlighting his impactful contributions to advertising over the last four decades.
As he transitions into an advisory role at Ogilvy, he aims to be a mentor and guide, allowing the team to utilise his expertise while fostering growth and maturity within the agency's leadership. Reflecting on technological advancements, Pandey maintains a belief in real intelligence over artificial intelligence in the creative process, underlining the enduring power of original ideas.
Moreover, in tandem with its 50th anniversary, RK Swamy is set to make its debut in the Initial Public Offering (IPO) arena. Under the leadership of Sundar Swamy, CMD, and Shekar Swamy, Group CEO and Whole Time Director, RK Swamy has charted its course through the marketing landscape with a distinctive approach, placing emphasis on Indian roots and maintaining independence. The choice to go public is a strategic move driven by the imperative for sustained growth, the challenges of competing in a bustling market, and the transformative shifts in the digital realm.
This issue also unveils Dentsu South Asia's strategic vision for 2024, with CEO Harsha Razdan, emphasising the transformation of Dentsu into a marketing and tech-focused consultancy. Under the 'East Meets East' strategy, the company aims to optimise clusters in South Asia, focusing on India, Sri Lanka, and Bangladesh. Razdan highlights the role of technology, stating that tech with a strong marketing flavour, including data analytics and AI, will shape Dentsu's future. The focus for 2024 includes client-centricity, collaboration, talent development, and expanding offerings in customer experience.
Unveiling of BW Marketing Whitebook
Moreover, this issue covers glimpses of the 18th edition of the BW Businessworld Marketing Whitebook Summit which was a two-city summit under the theme #iammarketer: Gen AI to Gen Z. Emphasising adaptability and innovation in navigating the intricate marketing landscape, the summit also featured the unveiling of the 18th Edition of the Marketing Whitebook. Additionally, the issue features the emerging generation of marketing leaders as part of ‘Marketing 30Under30.’
In a 'Last Word' column, Dipali Goenka, CEO & MD, Welspun shares how the Indian textile industry demonstrated resilience and growth amid challenges, benefitting from government support and initiatives like PM MITRA and SAMARTH. The sector's outlook for 2024 is positive, with a projected 10 per cent CAGR and a $190 billion target by 2025-26.
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About BW Businessworld
BW Businessworld, with its 43 years of legacy, is the fastest-growing 360-degree business media house in India. With a network spanning across 23 niche business communities and 10 magazines, BW Businessworld is proud to be entrenched in various verticals in the domestic as well as global business, that organize conferences and forums to facilitate interaction between sectoral business leaders and create a conducive environment for collaboration. All BW issues are
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