BSNL Join Hands With Celltick To Launch Cell Broadcast Service

<p>With this partnership, Celltick will provide a fully managed high-value interactive service on the home screen for BSNL's 77.2 million mobile subscribers through its patented LiveScreen platform.<br><br>Anupam Shrivastava, Chairman &amp; Managing Director, BSNL, said, "This partnership enable us to realise our vision of delivering high value, easy to access services and provide real and substantial benefits, further enhancing the experience of BSNL mobile's subscribers".<br><br>With BSNL BUZZ, BSNL subscribers can experience value added services and content promotions such as news, contests, subscription packs, coupons and advertising.<br><br>The service will also deliver location-based information services in seven local languages such as Hindi, English, Bengali, Tamil, Malayalam , Kannada and Telegu. BSNL BUZZ, live app, is embedded in every BSNL Mobile SIM card within the network, enabling interactive Cell Broadcast.<br><br>BSNL BUZZ comprises of two services that are enabled through Cell Broadcast Technology - Cell Info/Mass Alerts and Interactive Cell Broadcast. Cell Info/Mass Alerts services includes non-interactive messaging service for sending out messages to millions of BSNL users, communicating BSNL service offerings, social awareness and emergency messages.<br><br>Cell Broadcast is an interactive messaging service. This service is enabled by a combination of cell broadcast technology on the user SIM card and dedicated messaging software on networks servers, and it supports - DND capability, local languages in native scripts, segmentation, silent &amp; no-intrusive messages, menu based responses facilitating interaction for users. This is a powerful tool promoting BSNL services, content, government social campaigns, market research and advertising campaigns.</p>