Bridging The Gap Between Industry Needs And Specialised Sales Training: Novavente Leads The Charge

In the fast-paced, digitally enabled world today, sales exists across multiple diverse and distributed teams. Sales reps are rarely chained to a desk and have little time for traditional, in-classroom training. Sales professionals are increasingly under pressure and the need for more specialised, adaptive and ongoing sales training is greater than ever.

As defined by Ronak Rajan — CEO and Managing Director NovaVente, “Sales enablement is not just about preparing your sales teams the day they are games but also providing them the right tools, processes, and continuous learning to keep pace in an ever-changing landscape” 

NovaVente is a transformative force in the sales industry that offers unparalleled experience by combining a stealth sales experience across industries to unlock the magic of getting a business to greater revenue and growth through innovative sales training programs.

Gone are the days when sales simply led with a product ethos. Informed buyers expect sales representatives to know their businesses down to the smallest detail. Rajan states “80 per cent of buyers now demand that salespeople be industry experts, market experts and role experts! This transformation demands sales teams to become more agile, customer-driven, and data-focused.

These shifts have, in turn, made specialised sales training even more valuable. Ronak cites noteworthy statistics, “In the B2B selling space, Gartner research tells us that 70 per cent of what is trained to sales professionals will be forgotten a week after it is learned by them and up to 87 per cent will be forgotten within a month.” 

To counter this, NovaVente provides learning paths in perpetuity with generative AI and machine learning armed personal development tools to help sales professionals become more competent and retainable. With this, the brand further aims to build India’s first accredited Sales School for individuals who aspire to build their careers in the ever-transient industry. 

It is hard to keep a sales force high-performing in such a competitive environment. The sales process has grown more complex, engaging a number of business stakeholders in different departments. Rajan points out, "A structured sales training plan is not just about the dissemination of knowledge but rather a vehicle toward a culture of continuous learning that speaks to the nuances and skillset deficiencies in each sales team."

One of the goals of an effective sales enablement program is to establish this culture, which NovaVente also developed in core.joint venture. The approach is not one size fits all, says Rajan. We build bespoke modules with precise outcomes, provide ongoing retraining programmes and maintain a live learning environment with regular feedback.

In a constantly-evolving business world, staying ahead of the curve means relentless innovation. Sales training provides companies with a distinct competitive edge by enabling their teams to stay aligned on everything from emerging technologies to fresh buyer behaviours. Rajan : “The sales teams benefit by adopting new tools such as CRM platforms, AI Analytics and Generative AI to perform better. "It’s all about identification of customer pain points, nurturing prospects, and delivering personalised responses."

The training of salespersons enhances revenue growth and facilitates client retention. In fields such as manufacturing, IT services and medical devices for example, sales teams are often the path to market expansion and profitability. One of the major reasons for this, as Rajan tells me, is that sales training hones in on perhaps the most important soft skill a company or an individual can possess – relationship building.

The best sales training programs are not simply stand-alone events, but consistent progressions of learning. Investing in long-term training programs, says Rajan, also helps to foster a stronger relationship between sales teams and leadership. "Any investment your business can make in your sales team should ultimately pay out — allowing them to feel more empowered and responsible for the outcome of each sale."

In the long run, these programs help businesses stay agile, retain top talent, and keep pace with market changes. “The future of sales training lies in keeping skills and knowledge updated, continuously adapting to new market realities, and ensuring that teams are ready for whatever comes next,” Rajan concludes.