AU Small Finance Bank launched the AU Ivy programme to cater to High-Net-Worth Individuals (HNIs) and Ultra-High Net Worth Individuals (Ultra-HNIs).
The company stated that this is a tailored-made programme to cater to the needs of distinguished individuals, including CXOs, top-tier professionals, and self-employed entrepreneurs, among others.
Uttam Tibrewal, Executive Director of AU Small Finance Bank, said, "The AU IVY Programme introduces a new dimension, transcending traditional banking to deliver an extraordinary lifestyle curated to match the refined tastes and aspirations of our distinguished members."
This initiative is built upon the foundation of cultivating long-lasting relationships and providing a collection of exclusive banking experiences.
Customers who opt for this program will receive a special feature: the '3-in-1 Metallic Debit Card.' Built on the Visa Infinite platform, this card integrates the functions of a debit card, forex services, and a Priority Pass. The card offers a range of complimentary services and a promise of 'no charges.'
Key Features:
Zero Cross Currency Mark-up: Travelling abroad becomes seamless with 'Zero Cross Currency Mark-up,' eliminating additional charges on international transactions. Unlimited Banking Convenience: AU Ivy clients enjoy unlimited transactions across any bank's ATM, as well as limitless cash deposit, withdrawals at branches, and digital payments. Exclusive Locker Access: Members are granted two complimentary lockers of any size, offering secure storage for valuable possessions.
Sujai Raina, Head of Business Development at Visa India, said, “This exclusive proposition offers a perfect blend of a superior banking experience and premium lifestyle benefits, including privileged access to premium hotels and other hospitality experiences, benefits on international travel, and exclusive access to airport lounges and golfing privileges; all of this with the Visa promise of a safe, secure, and seamless transaction experience."