Astrology Can Help Fuel India’s Start-up Growth Story: Astro Zindagi

The stars seem to be aligning for the booming start-up ecosystem in India as application of Astrological solutions and services is emerging as a key enabler in fuelling this remarkable growth journey. 

The Indian start-up growth story is at a tipping point today. India currently houses the third largest start-up ecosystem in the world with more than 61,000 recognised start-ups. Today, there are more than 80 unicorns in India with a total valuation exceeding $200 billion. One of the key reasons for the surge in the Indian start-up ecosystem is the drastic shift in perception towards entrepreneurship.

The Indian youth is highly skilled, motivated and innovative and is keen to achieve their goals and aspirations through business. While they are high on talent, they lack experience and patience. This is where the role of Astrology seeps in the form of the ‘Collective wisdom’ of our ancient seers who gave us all the answers to the complex problems that the human race would face in years to come through Astrology (Jyotish) – which they termed as the ‘eye of the Vedas’. Corporate Astrology is an extension of the same divine knowledge to premeditate complex business challenges and offer solutions to meet entrepreneurs’ growing financial aspirations. Whether it is hiring qualified employees, securing funding for the venture, adapting to the financial ecosystem, designing marketing strategies or carving out a niche amidst high competition – all of these are challenges that can be positively aligned through the application of Astrology. 

While the Indian Astrology and related market is projected to be worth over $20 billion, the share of corporate astrology is far lower as of now. Corporate Astrology has been a late entrant, no doubt, given the perception of business owners towards astrology as well as the skills of the astrologer. Both of these have undergone a radical shift in last few years along with technological interventions. More and more company owners are seeking business advice from astrologers and are even streamlining operations and recruitment in line with the cosmic signals.

We are currently sitting on the tip of the iceberg as far as demand for Corporate Astrology is concerned. According to our in-house analysis, the market size of astrology as a corporate consulting business in India is estimated to be around $2 billion – including start-ups as well as big corporates - most of which is still untapped. There is a definite void in the industry when it comes to reliable forecasting tools and models. Right from taking timely business decisions to chalking out expansions plans or initiating complicated Mergers and Acquisitions – Astrology has a solution for all. Going by our experience and market research, companies can atleast double their business revenue every two years only if they go beyond the naked eye and align their decisions and strategy in line with the cosmic signals.

There has been an uptick in demand for Astrology solutions from the corporates and start-ups in post-Covid times. More and more business owners are beginning to gain trust and faith on Astrology to bail themselves out of the financial crisis caused since Covid struck the planet. Astrology is a great problem-solving tool which employs scientific principles backed by a vast body of research to predict a consistent and stable revenue path for an organisation. 

(Neeraj Dhankher is the Founder & CEO of Astro Zindagi. He has 24 years of experience in practicing Vedic Astrology). 

Neeraj Dhankher

Guest Author The author is an Astrologer. He is Founder and CEO of Astro Zindagi. He has been practicing Indian Vedic Astrology for last 24 years. He was honoured with the title of "Jyotish Acharya" from Bhartiya Vidya Bhavan (under the aegis of Shri KN Rao) in 2004.