Meet Ashrayata Karki Chaudhary, a visionary leader at the forefront of Nepal's sports and business scenes. As the Chairperson of Nepal Sports and Events Management (NSEM), she has introduced groundbreaking initiatives that are reshaping the landscape of Nepalese football and entrepreneurship. Beyond her professional endeavours, Ashrayata is also recognised as the lucky charm and wife of Nirvana Chaudhary, adding another layer to her multifaceted personality.
Revolutionising Nepalese Football with NSL
Under Ashrayata's leadership, the Nepal Super League (NSL) has emerged as the country's premier professional franchise-based football league. Featuring nine teams from different provinces, the NSL has captured the nation's imagination and garnered recognition in FIFA's official journal, marking a significant milestone in Nepalese sports history.
Entrepreneurship and Innovation
Beyond her contributions to sports, Ashrayata is a driving force in Nepal's entrepreneurial ecosystem. As the Executive Director of Pangaea, she oversees the operations of Fabindia franchise stores in Nepal, bringing quality Indian handicrafts and garments to local markets. Additionally, her involvement with Tuneko Foods has led to the launch of GimbapGo, a popular Korean restaurant chain with ambitious plans for nationwide expansion.
Advocacy for Women's Empowerment
Ashrayata's commitment to philanthropy and women's empowerment is unwavering. As an Executive Board Member of the South Asian Women Development Forum (SAWDF), she advocates for gender equality and economic empowerment. Collaborating with SAWDF and government partners, she has spearheaded initiatives like the First Women Entrepreneurs Green Industrial Park in Nepal, fostering sustainable development and entrepreneurship among women.
Academic Excellence and Leadership
With an impressive academic background, including an MSc from the London School of Economics and a BA Honours from the University of Birmingham, UK, Ashrayata brings a wealth of knowledge and expertise to her endeavours. Her leadership roles extend to organisations like the Confederation of Nepalese Industries (CNI), where she serves as an Executive Board Member and Chair of the Women’s Leadership Summit, advocating for the advancement of women in the corporate sector.
Shaping Nepal's Future
Ashrayata Karki Chaudhary's journey exemplifies the power of ambition, resilience, and innovation. Through her pioneering efforts in sports, entrepreneurship, and women's empowerment, she continues to inspire and shape Nepal's future. With her unwavering dedication and visionary leadership, Ashrayata is leaving an indelible mark on the country's sports and business landscape, paving the way for a brighter and more inclusive future.