<div><strong><em>The company achieved double-digit growth in India over the last fiscal year, reports Arshad Khan</em></strong></div><div> </div><div>Data recovery software company Arcserve is all set to enter domestic SMB market to expand its presence with its unified data protection (UDP) solution which has been adopted by about 10,000 worldwide customers since its launch in May 2014.<br> </div><div>Ganesh Kuppuswamy, director for India & SAARC at Arcserve said, "India is a key growth market for Arcserve in Asia Pacific and we are going to invest heavily by increasing headcounts, recruiting more partners and growing the market share in the next 12 months." Software data protection in Asia Pacific is close to $1 billion where India contributes 8-10 per cent.</div><div> </div><div>According to Nasscom, Indian SMB market will grow by 15 per cent annually, which will propel the IT spending in the sector to over $18.5 billion by 2018. It says the Indian SMBs are rapidly innovating and adopting technology solutions to enhance competitiveness in the global and domestic business environment. Kuppuswamy admitted that it is the right time for them to invest in SMB market to broaden their presence in India.</div><div> </div><div>Data recovery demand in the country has grown exponentially over the years and backup software market has become fragment with no one dominant player. At present, the backup software market in India is around $100 million.</div><div> </div><div>The software company also commissioned a survey to find to latest trend in software data recovery trend. The survey indicates that 35 per cent of APAC respondents are storing their data in tape, while 51 per cent are using disk based data protection. Cloud as a primary means of backup is still not gaining traction at the business level with only four per cent of the respondent using Cloud as the backup target.</div><div> </div><div>The survey also reveals that half of the respondents expressed willingness to change data protection solutions in the near future, primarily because of delay in data recovery. <br><br>Kuppuswamy said, "The dynamics of business has changed. Data now forms a major component of business and delay in its recovery affects company's operation." He also added that all leading public banks in India use Arcserve service and they have grown in double digits after splitting from CA Technologies last year.<br> </div><div>The US based company has its Indian headquarter in Bangalore and a development centre in Hyderabad. The company also has its sales representatives in Delhi, Mumbai, Pune and Chennai.</div><div> </div>
