Apurva Purohit's Second Book Encourages Women To Remain Strong

Women are the definite synonym of perfection, they master every task they do. Apurva Purohit, Co-founder of Azole Ventures, has spent a long time in the corporate sector, which inspired her to write her first book, "Lady, You're Not A Man."

"I was saddened by the fact that lovely women were entering the workforce, but within the first decade of entering, half of them were leaving, and within the second decade, another two-thirds of women were leaving, so that when you searched for women CEOs, there was less than 15 per cent of women at the top," Purohit said at the Mumbai chapter of the IBLF—India Business Literature Festival.

She mentioned that although she had encountered driven, ambitious women, something had prevented them from advancing in their careers.

Purohit mentioned that the subject of her first book was figuring out the truth and the causes of women leaving their jobs.

She also added that her first book was more about teaching women how to balance household and work life.

Reaching middle to senior management ranks among the most crucial stages in a woman's life, and Purohit continued, "5 per cent of women still give up at the CEO level, and that bothers me more than anything else."

She cited internal biases and minimising issues as major factors preventing women from reaching such senior levels.

Lady, You're The Boss! is the author's second book, and according to Purohit, it discusses women in senior positions of authority and encourages them to overcome their self-limiting biases.

Regarding the second book, she added that it was also about men because diversity contributes to continued profitability.

In the fireside chat with Naziya Alvi Rahman, Editor, exchange4media group, Purohit said that successful women did things differently in a few ways, including the fact that they didn't see themselves as women but as professionals instead, and that they never lost their will.