In the emergency healthcare sector, response time is one of the most crucial factors. According to several reports, in developed countries, it takes less than seven minutes to reach a patient whereas, in India, it takes an average of over 45 minutes.
“We believe that assistance should be provided when it matters the most,” says Pranav Bajaj, Co-founder, Medulance, a healthtech platform. As founders with non-medical backgrounds, their first port of call was to fully comprehend the emergency response industry. Another challenge Medulance faced was creating a top-of-mind recall of whom to call and when to call in emergencies.
Quicker Service
The Delhi-based startup caters to the rising demand for ambulance services across Indian cities and towns through its 7,500-vehicle fleet that reaches 15-20 minutes of an emergency call. It claims that its 5G smart-connected ambulances have the potential to revolutionise the emergency response service. Its ambulances are equipped with the latest technology and are designed to take patients to the nearest hospital in the shortest possible time, even if it's located 60-75 minutes away.
In addition to serving as transportation units, the ambulances can also act as remote monitoring units, providing real-time patient data to hospitals and medical professionals. “The emergency response sector was scattered and access to quality and affordable medical assistance was a challenge for the nation. With so many scattered players, entering the industry and making an impact was a challenge,” says Bajaj.
Medulance has always been committed to building sustainable and high-impact businesses. Being a bootstrapped organisation that has been profitable is a substantial factor that has helped the startup deal with the current uncertainty. Founders claim that the company has been profitable for three years now.
Roadmap for 2023
The company has always aimed to increase its targets periodically, and last year, it was “satisfied with” the month-on-month growth it achieved. In order to take the company to the next level and achieve its growth targets, Medulance has set its sight on raising $1-2 million in 2023. The fundraising process is already underway. This funding will allow the company to expand its operations and invest in key areas such as technology, marketing, and hiring. It is also planning to expand its business-to-business (B2B) and business-to-government (B2G) operations.