Analyse These

<?xml version="1.0" encoding="UTF-8"?><root available-locales="en_US," default-locale="en_US"><static-content language-id="en_US"><![CDATA[<p>We're 23 hours and 52 minutes away from the launch of the Samsung Galaxy SIII as I write this. On Twitter, tweets on this topic are flowing at a steady 0.3 tweets a second for the past few hours. That's if you call it S3. If you look at Samsung, it's 1.0 tweets a second. Galaxy is 0.8 a second.<br><br>Nearly half of the tweets about S3 are links to something — maybe to the many rumour round-ups and photo leaks flooding the Internet, though only 0.7 per cent of the tweets are sharing pictures or videos. 99 per cent of the tweets are positive, which means there are no identifiable angry and upset words. Looking at the tweets, I see that there are a lot of&nbsp; 'can't wait to get my hands on..' statuses. 23 per cent of the updates are retweets. 18 per cent are getting replies. The rest are just flowing through the Twitterverse. 90 per cent of the tweets are from unique users, not just repeats. 12 per cent of the tweets contain a queation, mostly are-you-ready tweets. Let's see what they ask post-launch. Only 14 per cent are using a hashtag the top used at the moment being S3. This could change closer to the event. In fact, everything could change, and you can check that out for yourself.&nbsp; I have in front of me the people who are most associated with the tweets. And the list of top associated terms. And I'm most interested to see that 56 per cent of the users mentioned in S3 tweets are women. This stat hasn't changed for some hours.<br><br>And now how about if I tell you that this isn't about the Samsung Galaxy SIII or 3 at all. It's about a fantastic Twitter analytics tool just created by social analytics expert, Dan Zarella and you can see and use it for free. I must say it makes for a very useful quick check for companies looking for some umderstandable data about the social buzz on their products.&nbsp; it's not bad for content producers either. Or&nbsp; anyone for that matter.<br><br>Enter any term in the querry box and wait to get your report complete with all the pie charts and statistics. This job has so far been done by experts, using paid software and providing a greater level of data and insights. But Tweet Charts at tweetcharts.com is great data too. All that remains to be done is to make it useful by combining the stats with actual observations. And next, convert what you learn into benchmarks for planned change and action. For example, Baba Ramdev may be interested to learn that only 10 per cent of the tweets about his antics are positive. Sure, his followers (for his current mission) may not be on Twitter. Still.<br><br><em>Mala Bhargava is a personal technology writer and media professional</em><br>Contact her at mala at pobox dot com and @malabhargava on Twitter</p>