After Ratan Tata, Niranjan Hiranandani Invests In Goodfellows

Real estate magnate Niranjan Hiranandani invested in senior citizen start-up, Goodfellows along with Shradha Sharma of Your Story.

The investment will be channelised to strengthen Mumbai operations which has seen rapid growth as well as fulfill the strong influx of enquiries for senior companionship from all parts of the country and expand services to new cities like Pune, Kolkata and Bangalore. Goodfellows will also test its corporate offerings with its first corporate contract.

Goodfellows, India’s first senior companionship start-up, founded by Shantanu Naidu raises a fresh round of seed capital from high-profile investors.

Expressing his desire to be an active investor in Goodfellows, Niranjan Hiranandani, an ardent supporter of youth initiatives, said, “Goodfellows has understood the problem, looked for a solution and worked out a concept around it. This is what makes it wonderful and unique. It is a concept needed in today’s world.”

Shradha Sharma, founder of YourStory who has built the stories of countless entrepreneurs and a key player in building India’s startup ecosystem, stated, “I believe some startups are meant to purely impact a community in a positive way and Goodfellows is a great example of that. As someone who is in entrepreneurship to create impact more than anything else, I am happy to see Shantanu and his team go in this direction.”

Hiranandani and Sharma will be part of the advisory board.

Commenting on the investments, Shantanu Naidu, Founder Goodfellows expressed, “Such investors that have a personal interest in creating true impact and supporting social entrepreneurship in the country give us the strength to continue with full faith in helping the country’s elderly combat this social problem.”

Goodfellows was launched in September 2022, with a token investment from Ratan N. Tata. Shantanu continues to be a part of Tata’s office.