Aditya Birla Group’s Birla Pivot Crosses Rs 1000 Cr Revenue In FY24

Birla Pivot, the B2B e-commerce arm of Aditya Birla Group focusing on building materials, announced a significant milestone on Monday: it has achieved Rs 1,000 crore in revenue within its inaugural year of operations.

Offering a wide array of products across 35 categories and over 18,000 SKUs sourced from 150+ Indian and international brands, Birla Pivot covers essential construction materials such as cement, steel, plywood, sanitaryware and tiles. Responding to growing demand for quality yet affordable products, the platform has also introduced its private label for plywood and tiles. Its reach extends to over 200 cities across 25 states.

Sandeep Komaravelly, CEO of Birla Pivot, highlighted the rapid growth of India's construction industry, projected to hit USD 1.4 trillion by 2025. With digital penetration still below 2%, the sector faces challenges like fragmented supplier networks, logistical hurdles, and limited access to credit. Birla Pivot aims to address these challenges by leveraging technology to streamline the value chain for both buyers and sellers. The platform aspires to achieve a revenue of $1 billion within the next three years.

Launched in August 2023 by Aditya Birla Group Chairman Kumar Mangalam Birla, Birla Pivot has swiftly emerged as a key player in the B2B e-commerce space for building materials.