Accenture Ranked Top Most Valuable IT Services Brand: Report

Indian IT service providers have solidified their standing in the Brand Finance report's 2023 rankings. Accenture's status as the most valuable IT services brand in the world has not changed. TCS and Infosys remained the second and third most valuable brands, respectively, while boosting their brand values by 2 per cent.

Accenture held the top spot for the fifth year in a row, with a brand worth USD 39.8 billion. With a Brand Strength Index (BSI) score of 87.8 out of 100 and a corresponding AAA brand grade, it is the strongest IT services brand in the ranking.

TCS's brand value increased by 2 per cent to USD 17.2 billion. According to the Brand Finance study, TCS has delivered many customised transformation programs as clients shifted to various hybrid working techniques.

Infosys' brand value increased by 2 per cent to USD13 billion, cementing its position as one of the top three most valuable IT services brands in the world. AAA grade aided Infosys's entry into the top 150 most valuable brands in the world.

HCLTech's brand value increased by 7 per cent, maintaining its position as the eighth most valuable brand. Among the four main India-based technology corporations included in the Top 10 IT Services category, HCLTech's brand valuation increased the most.

Tech Mahindra was another brand that rose from 15th to 11th place, the most of any brand. Since the start of the epidemic, its brand worth has climbed by nearly 66 per cent. The brand value of Tech Mahindra increased 15 per cent year on year to USD 3.5 billion.

Cognizant and Wipro were the two brands that suffered the most. Cognizant, which is traded on the Nasdaq, dropped from fifth to seventh place, with a brand value of USD 8.63 billion. Wipro dropped from seventh to ninth place this year.