<p>Everything Experiential.com celebrated its second anniversary with the launch of BW APPLAUSE, a magazine that will cater to the experiential marketing and events industry in the country.<br><br>The launch, organised by BW Businessworld, was held on 5 September 2015 at Shangri-la's Eros Hotel, New Delhi. The event was attended by the country's leading brand owners, event planners, marketers, agencies, event service providers and other stakeholders. They discussed the needs of the experiential marketing industry.<br><br>(This story was published in BW | Businessworld Issue Dated 05-10-2015)</p>