Indian Exporters On Amazon Global Selling Witness 80% Surge During Black Friday And Cyber Monday Sale
Indian exporters on Amazon Global Selling experienced a surge in business during the Black Friday and Cyber Monday (BFCM) shopping events held globally between November 17-27. The 11-day sale period saw over 80 per cent business growth compared to the usual 11-day period starting 20 October, and a 25 per cent growth compared to the same period last year.
The growth was not limited to major cities, as exporters from tier 2 and tier 3 cities showcased robust year-on-year (YoY) growth during this period. Karur saw an impressive over 100 per cent YoY growth, Junagadh nearly 100 per cent YoY, Erode over 50 per cent YoY, and Jaipur over 30 per cent YoY.
Customers from North America, Europe and the Middle East drove the highest sales, displaying great demand for Indian products. Key categories that experienced substantial growth included Beauty (over 80 per cent YoY), Health and Personal Care (nearly 50 per cent YoY), Grocery (over 30 per cent YoY), Home (nearly 30 per cent YoY) and Kitchen (nearly 30 per cent YoY).
Popular Indian brands, including CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den, and Gurunanda, reported high demand during the BFCM 2023 shopping event.
In a statement, Bhupen Wakankar, Director, Global Trade, Amazon India, said, “We are thrilled to see the continued success of Indian exporters in global shopping events on Amazon. It’s a testament to growing adoption of ecommerce exports and Amazon Global Selling amongst Indian entrepreneurs. Our focus remains on enabling businesses of all sizes across India to leverage Amazon’s logistics and infrastructure to cater to customers across the world.”
“We are humbled to play a role in taking their ‘Made in India’ products global as we continue to work towards our pledge of enabling USD 20 billion in cumulative exports from India by 2025,” he added.
To further support Indian exporters, Amazon recently introduced SEND, an Amazon partnered carrier program designed to simplify international shipping. Hundreds of Indian exporters leveraged SEND within the first month of its launch, highlighting its efficiency and reliability.
In an effort to encourage new exporters, Amazon reduced the subscription fee for joining the Amazon Global Selling program from USD 120 to just USD 1 for the first three months. The platform also provided valuable insights into key shopping trends, product assortment, and offered a range of deals and advertising options to support exporters during the holiday season.
