“Digitization Acts As a Growth Catalyst for Poojara Telecom”, - Shares Yogesh Poojara, Founder & Chairman

For a while now, digitization has been a popular subject, but the demanding pace at which traditional brick-and-mortar retailers have had to digitalize their sales and operations due to competitive pressures and the numerous alterations brought about by the pandemic has been remarkable and challenging. For many years, brick-and-mortar (B&M) stores have been the dominant retail player. This direct interaction with local and regional customers has allowed the offline retail industry to acquire knowledge and understanding about their customers on a vast scale. However, despite the ongoing digitization, Poojara Telecom has used technology to upscale itself and has utilized digitization optimally to strengthen its retail presence.

Poojara Telecom, with a history spanning more than 30 years, has experienced remarkable YOY growth in offline and online sales. To improve its products and services, Poojara Telecom has created multiple user-friendly digital platforms that serve as a one-stop destination for current and prospective buyers. Furthermore, Poojara Telecom has adopted several modes of digitization, including WhatsappChatbot, and a Customer Helpline Number, in addition to selling through their company-owned website.

Highlighting the constant change in consumer behaviour, Yogesh Poojara, Founder & Chairman of Poojara Telecom, shared, "The actions of consumers have the power to either make or break a retailer's success, as they search for the most cost-effective option, the most in-demand product, or the fastest resolution to their issues. Keeping in mind the paradigm shift in consumer behaviour, Poojara Telecom has introduced a number of benefits for customers and impressive retail benefits to ensure we cater to our target audience. With

the added benefits of home delivery, a wider and more diverse product catalogue, greater transparency, digital payment solutions, and simplified ordering processes, Poojara Telecom has utilized digitization to pave the path for its impressive growth trajectory."

While the online era continues to dominate, Poojara Telecom's remarkable growth in offline mobile business highlights the importance of in-person experiences for customers. Despite the rise of online shopping, many people still prefer visiting Poojara Telecom stores for live product demonstrations, a seamless shopping experience, post-sales services, and personalized product recommendations from brand experts. Additionally, Poojara offers 100% transparency in every deal and guarantees genuine products as authorized resellers of all leading brands.

Sharing his thoughts on the way forward for the brand, Yogesh Poojara further added, "Poojara Telecom's aggressive expansion plans are a testament to our commitment to serving our 80L+ customers with exceptional service and unique features such as the reward-based Poojara Humsafar membership cards and Poojara Device Protection. With our aggressive targets of growing offline sales by 3X and online sales by 5X while expanding our franchise & partner network to over 1000 stores Pan India, Poojara Telecom is setting a high bar in the industry."

Poojara Telecom, a highly regarded mobile retailer in Gujarat, boasts a workforce of over 3500 employees and 250+ full-scale branches and showrooms across the state. Initially, in 2023 Poojara Telecom started stores in Mumbai; the company has since expanded into Maharashtra, with a target of surpassing 250 Poojara Telecom stores in Maharashtra by 2024/25; the company is poised for continued growth and success.

Poojara Telecom's ambitious expansion plans have led to a strengthening of its position in Maharashtra, with the opening of seven new Mobile & Smart Gadgets Showrooms in Mumbai in the past two months, followed by the inauguration of three new stores in Pune. This strategic expansion has allowed Poojara Telecom to establish a more formidable retail presence in the Indian market.

Website: https://www.poojaratele.com