‘Honda Motor Aims To Electrify Two-Thirds Of Global Auto Sales In 2030’
Japanese automobile manufacturer Honda Motor Company aims to enhance the introduction of electrification technologies in the industry. Speaking at the company’s press meeting, Honda Motor President & CEO Takahiro Hachigo said “we strive to electrify two-thirds of global automobile unit sales in 2030.”
The company will put central focus on hybrid-based models. The automaker is also going to strengthen the development of electric vehicles in addition to fuel cell vehicles.
Talking about motorcycle segment, Hachigo said, “we are striving to promote the electrification of commuter models, and we are planning to introduce some new models including an electric scooter in 2018.”
In order to expedite the development of electrified vehicles, Honda is working to strengthen its research and development division.
In October 2016, the company had established, within Honda R&D, an Electric Vehicle Development Division, which will be in charge of developing the entire vehicle including the powertrain and body.
It is not just electrification, Honda Motor is also striving to achieve the technological establishment of “level 4” automated driving for personal car use by around 2025.
Hachigo said, “We will expand application of Honda Sensing technology for all-new models in different regions, including North America, China, and Europe. We are going to realise automated driving technologies for use on highways in 2020. And then, we will make them usable in a broader area including regular roads.”
He also informed that Honda is going to launch its new design direction at an auto show this fall. This new design direction and technologies strives for further evolved “driving experience that performs at the will of the driver”.
