‘Focus On Going Deeper In India’
On the relevance of the company
At BYJU’S, since inception our efforts have been to create the best and most unique learning journeys - programmes that will help students fall in love with learning. The team at BYJU’S has just one addiction, ‘to get students addicted to learning’. The same passion can be seen across teams. It is unified by a single mission - to create an impact through better learning.
On the future of the business
The app is creating a new segment of self-paced learners where parents take up supporting roles. The focus at BYJU’S has been to make students love learning, and once that happens, they will take up the initiative and learn on their own. What makes this possible is the unique combination of content, media and technology.
The app merges videos, interactives and teachers to bring concepts to life. With an average of 57 minutes being spent by a student on the app every day, the app has become the most loved and preferred education app for students across age groups. The validation of its effectiveness is the renewal rates of 85 per cent year-on-year.
On the future of the company
This year, we are focusing on going deeper in India. We are creating learning programmes in multiple vernacular languages. This will help us reach out to a wider set of students from across regions. Since the launch of our app in 2015, it has seen great adoption and has successfully forayed beyond the metro cities in India.
We are also in the process of building a product for international markets. Our core focus is on getting the k-3 (for the first, second and third grades) product ready for launch by October this year. We are working with some of the most popular YouTube teachers who are experts in their own domains.
On transforming the education sector
In our system, learning happens because of a fear of exams, and not the love for learning. As a brand we are solving core problems like access to quality teachers across geographies with technology and have personalised learning ...
