The feature is currently being tested among a select group of users, mirrors the ephemeral format popularised by Instagram Stories and Snapchat
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Threads, launched on 5 July last year, was strategically timed to capitalise on the turbulence surrounding X, formerly known as Twitter, during Elon Musk’s acquisition
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Threads has also surpassed its rival X in terms of daily active users in the United States, according to a recent report
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