Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
D D Purkayastha’s autobiography captures his 42-year tryst with the ABP Group, delving into various aspects of his professional and personal experiences, as well as insights into the factors that have shaped his character and career trajectory
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The journeys of entrepreneurs, are those which are driven by empowerment and fuelled by entrepreneurial spirit
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Anita Dongre’s journey is marked not only by her share of failures and learnings but also by several milestones, making her be a part of the BW Most Influential Women list
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Tarun Makhija explores horizons, focuses on computer generated graphics (CGI) and AI fusion
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Experts engage in discussions about the multimodal sector, covering its various facets, addressing concerns, and exploring the factors influencing this industry
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