BW MIW : Anita Dongre - Designing Destiny

For a venture that began from a balcony, Anita Dongre has made significant strides over the years. Her journey is marked not only by her share of failures and learnings but also by several milestones. Today, despite her chairwoman role, where she faces different kinds of challenges, the joy of chasing dreams remains the same for this ace fashion designer. And some of her dreams go far beyond the boundaries of the House of Dongre. 

Dongre made quite the industry buzz with her Rewild’23 initiative, which was seen as one of the most notable fashion gigs of the year to preserve wildlife. She has often involved herself with initiatives that bring business and purpose together for a larger message, and she did not disappoint on this front.  

At the same time, her core of fostering innovation and creativity remained a mainstay. “Showing up is important. If you show up every single day with a desire to be a little better than you were yesterday, innovation and creativity will follow,” says Dongre. 

She admits that work-life balance isn't easy to her but as a creative, downtime is imperative and she makes an effort for it. “I’ve opted to take email off my phone and limit device usage once I leave the office. I begin my mornings with my dogs and as a family, we make it a point to spend quality time together,” she says. 

Dongre also advocates for women to take charge of their money. “Financial independence allows liberty,” she says.