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Pratyaksh Dutta

Author

The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.

Latest Articles By Pratyaksh Dutta

Beating The Heat: Retail Industry Gears Up For A Sizzling Summer

From strategic discounts to expansion into smaller towns, retailers unveil their game plan to capture the summer shopping frenzy

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BW MIW: Saakshi Verma Menon - Not A Superwoman

Menon advises aspiring women marketing leaders to be an ‘empathetic leader’ and not an ‘empathetic woman leader’

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Content, Context & AI

ITC’s Namrita Khurana emphasises on using personalisation and customisation through AI to engage with Gen Z

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Cold Supply Faces Challenges In Cost, Temperature: Experts

Industry experts discuss the current state of the cold chain industry and the larger supply chain challenges that come with operating at extreme temperatures

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Ad(ding) To The Festive Frenzy

Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup

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Indians Will Splurge $84 Billion On Gifts

As disposable incomes grow and the gift-making industry turns more technology savvy, the Diwali hamper is poised to get more personal, innovative and even sustainable. And yes, a bulk of these gifts will be bought and delivered through ecommerce

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Band Baaja Baraat: Spike In Business Or Hiccups For India’s Wedding Sector?

The Indian wedding industry is one of the largest and most vibrant sectors in the country. As the world opens again after the pandemic, 2023 promises to be a year of joy and celebration for millions of couples and their loved ones

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World-class MICE Hubs Now Adorn Delhi

Bharat Mandapam and Yashobhoomi, inaugurated on the eve of the G20 summit, are state-of-the-art and sustainable exhibition and convention centres that now put the national capital on the map of the world’s Rs 25-lakh crore conference tourism space. They herald exciting times for the capital and India

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Revolutionising Weddings

Step into the world of weddings with us as we sit down with Chetan Vohra, Managing Director, Line Communications & Weddingline, a trailblazer in the wedding industry. In this exclusive interview, we uncover the secrets, trends, and passion behind crafting dream weddings

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“We Hope To Achieve A Market Cap Of About Rs 200 Crore By Next Year"

In an exclusive interview with BW Businessworld, Samit Garg, Managing Director & Co-founder of E-Factor Experiences talks about the company’s IPO announcement, factors driving the growth of the event industry, and much more

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