BW Communities

Pratyaksh Dutta

Author

The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.

Latest Articles By Pratyaksh Dutta

Crafting Dream Weddings

Pramod Lunawat is the creative architect behind some of the most breathtaking destination weddings

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Social Equity: Building Inclusive And Sustainable Communities

Empowering marginalized communities: Insights from Sustainable World Conclave 2023

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Marketing Is Business

Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world  

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The Great Marketing Reset In India

Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world

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Empowering India Through Digitalisation

Experts discuss the significance of digitalisation in India's progress

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Indian Consumers Highly Dynamic In Nature: Param Bhargava, The Ayurveda Co

"Ayurveda has a legacy of over 5,000 years, but it was never a mainstream category for India," says Param Bhargava, Founder and Managing Director (MD), The Ayurveda Co

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