TVS Motor has launched the new TVS Apache RTR 200 4V and a new Victor. It has invested around Rs 300 crore to develop the product. TVS Apache RTR 200, targeting customers who like racing, and track-oriented drivers, will take on the likes of KTM Duke 200, Pulsar 200 NS and other bikes in the category.
The company also rolled out its refurbished Victor on the occasion.
TVS Victor is priced in the range of Rs 49,490 to Rs 51,490 ex-showroom, while new Apache will be in the range between Rs 88,990 and Rs 1,15,000 ex-showroom Delhi.
The company targets to sell 25,000 Victor a month and 7,000 Apaches a month till the festival season of 2016.
Venu Srinivasan, Chairman, said the new launches will help the company grow its market share to 14 per in two-wheelers by the end of the current financial year and increase to 16 per cent in the coming year.
“The two new launches is yet another reiteration of TVS’s promise to deliver high quality, customer-centric products. He added that these two are significant bikes and will improve market share for the company,” said Srinivasan.
The company has invested over ?300 crore in developing both the models, which will be launched in February and rolled out in stages across the domestic markets.
The TVS Victor was first launched in 2002 and was the first product indigenously developed by the company. The new Victor is equipped withan all-new single-cylinder, air-cooled, 110cc engine from the company's Ecothrust series makes 9.46bhp at 7,500rpm and 9.4Nm of peak torque at 6,000rpm. It will offer a choice of drum brake version (?49,490) and disc brake version (?51,490). Victor has a fuel efficiency of 76kms a litre.
The all-new TVS Apache RTR 200 4V uses a single-cylinder, oil-cooled, 197.75cc engine delivering 20.22bhp of maximum power at 8,500rpm in the carburetted version, and a marginally more 20.7bhp at 8,500rpm in the fuel injected version. The five-speed machine churns out a top speed of 128 km an hour and capable of 0 to 60 km an hour in 3.9 seconds. It will offer an option of Pirelli tyres for racing performance.
BW Reporters
The author is Senior Correspondent with BW Businessworld
