Tata Housing Makes Home buying Effortless with ‘Move in India’ Campaign

It is rightly said that there’s no place like home and Tata Housing are the earliest ones to cognise the incessant need of having a safe home, especially during this testing time. The idea of having a well-guarded property, coupled with easy payment options, definitely lends a helping hand to customers who wish to upgrade their homes during this tight economic scenario. This scheme targets opportunistic investors and NRI’s who seek to move in ready- to- move- in (RTMI) and under construction properties.  

With this campaign, Tata Housing introduces 18 Tata Housing projects that come along with the flexibility of paying a 15% or 20%, depending upon the agreement value.   

Speaking on the launch of this campaign, Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, “The unfortunate advent of the COVID- 19 pandemic has changed the day-to-day lives of people across the country. With work, school, workouts and more taking place at home, customers are looking to upgrade their homes. We are delighted to launch the Move In India campaign, which provides our customers across the globe with a flexible payment scheme as they purchase their dream homes. The changing macroeconomic conditions are leading to the return of opportunistic investors and NRI’s to considering real estate as an investment and I believe, this campaign will attract these home buyers due to the strategic locations and quality of our projects” 

According to Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, “Through this campaign, we plan to help our customers choose a home digitally in a convenient and easy manner. Our new website is fully equipped to provide customers to view properties through virtual tours and make digital transaction, thereby removing the need for physical tour of property. We are also targeting NRIs because in the recent past, we have been getting their attention especially from the US and Middle East markets as they always want to own a space in their homeland and this is the time for #homecoming.” 

Amit Parsuramka, Chief Sales Officer, Tata Realty & Infrastructure Limited said, “The lockdown led to an overall change in homebuyer needs and behavior. Our ‘Move In India’ Campaign was designed to address these changing needs by providing them with their dream home by facilitating flexible payment options. This campaign will allow our customers to move in to their new home by simply paying 15- 20% of the total cost of the home.”