Baby Care, a retail chain for children products is gearing up with major expansion plans in Chennai. The company has plans to open 10 new outlets adding up to 35+ stores by the end of this year.
Recently the retail chain opens its 26th store in Chennai. Ever since its inception in 2006, Baby Care has come a long way in the niche children’s apparel and accessories segment. The company is today a brand with 21 outlets in Kerala, two in Maharashtra and one each in Tamil Nadu and Karnataka.
K Unnikrishnan, Founder and Managing Director, Baby Care, “By giving a complete product range with superior quality and value for money, we have been able to consistently maintain the top position in the babies and toddlers category.”
The retail chain manufactures some of its own super brands in the segment. The company’s warehousing facility helps it deliver every product with high safety standards and reliability. The company has it’s in-house brands Kidsfin and BKids.
The product categories that the company sells include moms & maternity, feeding & nursing, bath & skin care, clothing & shoes, nursing & travel gear and toys & books.
BW Reporters
The author is a journalist with BW Businessworld. He primarily covers Retail, Media & Entertainment and Travel & Tourism sectors
