Funky, fizzy, badass Alia Bhat runs in a slow motion to touch a mango in the room. Alia’s magical touch transpires her fizz into the mango, and we have India’s first fizzy mango drink.
The #FrootiGoFizzy campaign featuring Alia is backed by a budget of Rs 100 crore and has been created by New York based Jessica Walsh who is partner at Sagmeister & Walsh. S&W has been associated with Parle Agro earlier on Frooti and Appy Fizz campaign. The music for the campaign comes from one of the Bollywood favourites Amit Trivedi. The TVC has been directed by Clim from Hornet.
The #FrootiGoFizzy campaign builds an elevation in the level of fun of one’s’ life with its bubbly and exciting experience conveying how Frooti Fizz is different, with a unique combination of mango and fizz together.
Speaking on the launch of the campaign, Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro said “The launch of Frooti Fizz is a step towards taking fruit plus fizz category to the next level. Since the product launch the consumers’ response towards Frooti Fizz has been extremely positive and encouraging. We are confident that the power of both Frooti & Fizz in one brand, coupled with the very aggressive marketing strategy for #FrootiGoFizzy will be impactful for the brand growth and help us grow this category that we created to over Rs. 4000 crores over the next few years.”
Speaking on the new TVC, Clim, Director said, “Making the Frooti Fizz TVC was an unforgettable experience. The gift of creative freedom is something you don’t normally see much of in the commercial world. Collaborating with creative minds like Jessica Walsh, Nadia Chauhan, Zak Mulligan (Director of Photography), the powerhouse that is Alia Bhatt, and our amazingly talented and diverse crew was something truly special and unique.”
Alia Bhatt, the brand ambassador feels that the idea of the campaign is unique and still connects perfectly with her and the brand.
“I had an amazing experience and tremendous fun being a part of it. #FrootiGoFizzy is a quirky campaign & all about just having a whole lot more fun in life” she added.
Along with television, the campaign will include high impact outdoor, print and strong digital campaigns set in a world of optical illusions, targeting the brands core target audience. To further fuel the growth for the brand, Frooti Fizz will also be a part of the largest on-air property, the Indian Premier League, coming on board as an associate on-air sponsor.
The campaign will also see focus on radio and cinema along with on-ground activations bringing out the spirit of the brand in all possible ways. Frooti Fizzy is an extension of the flagship brand Frooti.
