Manpasand Beverages Limited, India’s leading fruit juice player, is eyeing a healthy growth in its revenues through Indian Railways in the coming months.
The company is looking to expand its presence in all stations pan India in the coming fiscal year.
Manpasand’s flagship brand, ‘Mango Sip,’ is available extensively in all major formats of IRCTC. The Company is now focusing on aggressively expanding the presence of ‘Fruits Up’ across entire Indian Railways network. Under the ‘Fruits Up’ brand, the company will offer various travel sizes packs of the brand’s premium fruit juices as well as carbonated fruit drinks in different flavours. ‘Fruits Up’ is a healthier option compared to other carbonated drinks available in the market as it contains 5-10% real fruit juice and doesn’t use any synthetic base.
Speaking on this development, Dhirendra Singh, Chairman and MD, Manpasand Beverages Ltd., said, “Manpasand Beverages has a long-standing association with Indian railways via ‘Mango Sip,’ which is available across all major formats of IRCTC. Recently, we have also started supplying one of our newest brands, ‘Fruits Up,’ in key stations and have received positive feedback from the consumers about the product. We have also tied-up with IRCTC’s online catering service and our products, ‘Mango Sip’ and ‘Fruits Up,’ will be available soon via e-catering. We are working towards expanding our presence in more stations across India in the coming year. Given the penetration of Indian Railways, we hope that our association with them will enhance the visibility of all our products among a wider range of customers."
Manpasand Beverages is empanelled with the IRCTC for direct selling to vendors approved by the later. The Company’s ‘Mango Sip’ and ‘Fruits Up’ brands in various convenient sizes are available at catering units at stations and mobile units of the Indian Railways. Under the ‘Fruits Up’ brand, the company offers premium fruit juices as well as carbonated fruit drinks in different flavours. Premium fruit juices are available in mango, guava, litchi, orange and mixed fruit flavours and contain 16-17% fruit pulp, while the carbonated fruit drinks are available in grape, orange and lemon flavours and offer 5-10% real fruit juice.
Since June 2015, Manpasand has embarked on an expansion mode through strategic alliances in both on-trade and off-trade formats. The company is setting four new plants in the next 12-18 months period to increase its capacity. Manpasand aims to leverage on a strong supply-led growth in the coming days.
BW Reporters
Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel
