Investment Banking To Brands To Bollywood
Tanaaz Bhatia is different. She has to be, judging by her career graph and the hop, skip and jump it has involved from investment banking to the world of media, or as the Founder of Bottomline Media likes to say, “from Wall Street to brands to Bollywood to music.” Bottomline’s venture into the music industry does have something to do with Bhatia’s love for the piano.
Bottomline Media was incorporated in 2008 as a “bespoke entertainment company” to provide “integrated services across various platforms” that include brand identity, movie marketing, media solutions and talent management services. Its range of services span from brand strategy, movie marketing, sponsorships, endorsements, marketing consultancy, brand amplification campaigns and social media. “We provide our clients with not only unique and innovative media & production concepts, but also ensure that whatever we implement is measurable and offers the client and their respective brands great value,” says the company Website.
“We were fortunate enough to work with the best brands across Bollywood (Shah Rukh Khan, Gauri Khan to name a few) and international brands such as Tods, Jimmy Choo,” says Bhatia, adding, “With every failure my determination grew and all my experiences have helped me build the company to where it is today,” she says, adding, “I’m still learning.” Bhatia’s decision to give up the job of a reputed investment banker for a business in the entertainment industry was not really well taken at home. “But eventually I got the full support from my family,” she recalls.
“My journey from Wall Street (Merrill Lynch) to the world of brands and Bollywood was interesting and accidental. Little did I know that starting a company from a coffee shop to having an office in Bandra would even become a reality,” says Bhatia, adding, “Each day was a learning experience.” “The discipline as a banker, ability to burn the candle at both ends and the love for being creative helped in creating Bottomline Media,” says she.
Her philosophy of life is: “If you love what you do, you will never be a day working.” Her mantra of success is team work and leadership. “Hard work, persistence and a never-say-die attitude helped me break through the glass ceiling,” says Bhatia.
