The recent Durga Puja, Navratri and Ramleela celebrations, according to estimates from the Confederation of All India Traders (CAIT), have generated around Rs 50,000 crore in trade across the country, creating massive employment opportunities for artisans, craftsmen and workers.
These festivities have not only kept India's cultural and spiritual traditions alive but also boosted the nation’s economy. As the festive season continues, the momentum is expected to carry into Diwali, further stimulating economic activity.
Over the past ten days, India witnessed vibrant celebrations of Durga Puja, Navratri and Ramleela, which have had a profound economic impact. Artisans, craftsmen and workers involved in constructing pandals, idol-making, decorations, food services and various other sectors saw a significant surge in demand. Praveen Khandelwal, Secretary General of CAIT and Member of Parliament from Chandni Chowk, stated that these events have led to extensive employment and business opportunities across various industries.
The festivities offered large-scale employment to local artisans and workers, particularly those specialising in idol-making, pandal construction and decorative work. Skilled workers in electrical setups, lighting and sound systems were also in high demand during these celebrations.
The artisans’ contributions in creating idols and crafting decorative elements played a pivotal role in enhancing the beauty of the events, providing them with much-needed economic relief.
Market Boom And Industrial Benefits
Consumer activity saw a sharp rise, benefiting businesses dealing in clothing, jewellery, home decor, religious items and food services. Traditional and modern clothing, jewellery and home decor items were especially popular, leading to a surge in retail trade. Small and medium-sized industries supplying materials for pandals, lighting, sound systems and other festival-related services also witnessed significant gains.
The staging of Ramleela events across India attracted religious tourists, boosting the local hospitality sector. Hotels, restaurants and transportation services near the event venues experienced an uptick in business, thanks to the large influx of visitors. The hospitality industry continues to benefit from such cultural celebrations, further contributing to local economies.
The festivities provided opportunities for local artisans, whose creative craftsmanship enhanced the grandeur of Durga Puja, Navratri and Ramleela. This not only uplifted their economic status but also threw light upon the importance of preserving and promoting indigenous crafts. The employment generated from these festivals is seen as a vital support system for millions of workers engaged in labour-intensive activities.
Khandelwal expressed optimism about the upcoming Diwali season, which is expected to continue the momentum of economic growth. As the nation prepares for another round of large-scale festivities, small traders, artisans and workers anticipate a further boost in trade and employment opportunities.
