Healthy Kitchen, Healthy Life
A survey conducted by Incite, a strategic research consultancy, found that 98 per cent Indians are aware of the presence of germs throughout their homes along with the many threats they pose. Of these, 62 per cent who are concerned about these germs do not seek germ removal solutions to protect their families. Of those who choose to do something about it, 42 per cent use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Keeping this in mind, RB’s cleaning brand Lizol launched a new campaign ‘Lizol Kitchen, Healthy Kitchen’ with celebrity Indian chef Vikas Khanna as the face for its new Kitchen Power cleaner.
Commenting on his association with the brand, Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your family from them. With the Lizol Kitchen, Healthy Kitchen campaign, I will urge modern homemakers to take a step towards making their kitchens a healthier space.”
Speaking about the campaign, Sukhleen Aneja, CMO, Marketing Director, South Asia, RB Hygiene Home said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100 per cent of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving the Lizol Kitchen, Healthy Kitchen campaign and ensuring a healthier living across all households.”
The association with Khanna will spin a holistic, multi touchpoint campaign that will aim to establish Lizol as a specialist kitchen cleaner.
