Footwear major Bata India has partnered with fashion ecommerce portal Fynd in a bid to strengthen its online play.
The alliance opens up the availability of Bata’s premium brands such as Hush Puppies and Power on Fynd. Through this association, Fynd also offers complete access to the inventory of Bata in New Delhi.
“The alliance will certainly help users who swear by Bata’s brand value to buy their favourite shoes conveniently through our portal. Furthermore, some other world-renowned brands will also be available on Fynd further enhancing our value proposition," said Harsh Shah, Co-founder of Fynd.
“Bata has always been the leading and trusted footwear& accessories brand in India. Our vision of making great shoes accessible to everyone, shapes our offerings for our consumers," said Rajeev Gopalakrisnan, President - South Asia for Bata Emerging Markets.
“Our omni-channel presence makes it easy for consumers to buy footwear online, anytime, anywhere. We are now speaking the language of the youth and Bata’s association with Fynd is another step towards a strong online presence, always changing and innovating to cater to the evolving trends in our modern consumers' life," he added.
Fynd is planning to get various brands on board such as Mocassino, Ambassador, Scholl, Marie Clarie, Wein Brenner, Northstar, Naturaliser, Sun Shine andSandak.
The ecoomerce portal does not hold its own inventory, which eliminates any fixed warehousing costs. Through Fynd, the partner brands can engage customers on multiple channels and offer them the best of both the digital as well as physical world.
BW Reporters
The author is a journalist with BW Businessworld. He primarily covers Retail, Media & Entertainment and Travel & Tourism sectors
