<div>Barbeque Nation — India's leading barbeque restaurant chain — is trying to woo unhappy customers back by sending an apology letter along with a bouquet of flowers and cake. The Indore-based company pays a huge premium on its Guest Satisfaction Index (GSI) and it has a GSI score of 89.5 per cent. It has a call centre that calls 18,000 customers (approximately 20 per cent of people who dined at its restaurants) to get their feedback on the service and later review and evaluate them. </div><div> </div><div>"Customer delight as we would like to call it is our only prime concern, that leads to everything else, the reason we welcome competition not get wary of them," said Uday Menon, Chief Business Officer, Barbeque Nation.</div><div> </div><div><div>In his first year, Menon who quit as the CEO of Kingdom of Dreams, has plans to open 100 restaurants by 2017 from its current 52 restaurants all in tier I, II and III cities. The reason the company has for the first time got equity investment from CX Partners LLP, that infused capital since</div><div> </div><div>Among the largest casual dining brands with 52 restaurants across 16 cities in India. It features a "live-on-the-table" grill setting with an unlimited serving at a fixed price along with alcoholic beverages. The proportion of food and beverage is 65:35, since food is where the volume is driven, nearly 80 per cent of the revenue comes from food.<br><br>Menon fears no competition from anybody and rather welcomes it. "Our brand, its loyalty will grow only grow stronger with competition in the space," says Menon, who in his 21 years career spanning in the hospitality business gets his experience bang on to the company's table. From working with the Taj group to working in various capacities with the Jumeirah Group in the Middle East in various capacities including at the Burj Al Arab and facilitating the development and opening of Jumeirah Luxury Residences. BBQ Nation's next stop is Dubai where he will be instrumental as he knows the market very well.</div><div> </div><div>After the Maggi controversy, with all eyes on the food makers and restaurant chains, BBQ Nation's Chandigarh outlet just faced wrath of the Municipal authorities with a sudden raid. However the restaurant came out to be squeaky clean for the watchdogs. "The reason we have our kitchens with glass walls so that customers can see through what's happening inside," says Menon.</div><div><br>Barbeque Nation is operated by Sayaji Hotels Limited, an Indore-based hotel chain. The restaurant first opened in January 2006 in Mumbai and then expanding to all metro and non-metro cities.</div></div><div> </div>
